The TMT Youth Community Foundation is preparing to officially launch its OTT Partnership Program, aimed at fostering a global storytelling movement. The project seeks to enhance the program's marketing, digital communications, user onboarding, and operational strategies. Students will have the opportunity to apply their classroom knowledge in digital media, social entrepreneurship, marketing, and operations to real-world scenarios. The goal is to create a cohesive and effective launch plan that resonates with diverse audiences and supports the program's objectives. This project will provide students with valuable cross-cultural experience and insights into the digital media landscape, while contributing to a meaningful initiative that empowers young storytellers worldwide.

1. Marketing & Launch Strategy

• Conduct a competitive analysis of OTT and production service providers in West Africa.
• Identify key messaging strategies for different target audiences.
• Create a 30-day social media campaign (including Canva assets + captions).
• Propose a launch timeline and content calendar.

2. Multimedia Content Creation

• Script and produce a 1-minute promo video or animation introducing the program.
• Create 2-3 short explainer videos (for use on onboarding page or social).
• Curate stock/video assets that reflect African creators and businesses.

3. Web & Digital Experience

• Create TMT OTT landing page and recommend UI/UX improvements.
• Help develop onboarding pages and knowledge base content for new partners.
• Build or improve a simple client intake form (via Typeform, Google Form, or embedded HTML).

4. Operations Toolkit

• Create a client onboarding checklist and FAQ sheet.
• Draft a Standard Operating Procedure (SOP) for content production requests.
• Design a one-pager for use with sponsors, NGOs, and potential collaborators.