Novalea Kitchen and Market is seeking to establish a strong social media presence that effectively communicates its brand, mission, and values to a wider audience. The goal of this project is to create a cohesive and engaging social media strategy that highlights Novalea's commitment to quality, fresh food, and community engagement. The project will involve researching current social media trends, analyzing competitor strategies, and developing a content calendar that aligns with Novalea's brand identity. Learners will have the opportunity to apply their knowledge of digital marketing, branding, and content creation to build a compelling online presence for Novalea. The project will focus on platforms such as Instagram, Facebook, and Linkedin, ensuring that the content is tailored to each platform's unique audience and features.

The project deliverables will include a comprehensive social media strategy document, a content calendar for a three-month period, and a set of sample posts that reflect Novalea's brand values. Additionally, learners will provide a report on competitor analysis and recommendations for future social media growth. These deliverables will demonstrate the learners' ability to create a strategic and visually appealing social media presence that resonates with Novalea's target audience.