Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to prepare and develop a marketing campaign on a social media platform such as Instagram to engage and drive traffic (new followers) to Perspective Views' profile page as well as their website. The end goal is to increase followers organically and increase likes and comments on their posts.
This will involve several different steps for the students, including:
- Researching the target audience for Perspective Views
- Developing a content strategy for Instagram
- Creating engaging and visually appealing posts
- Implementing a posting schedule
- Analyzing the performance of the campaign and making adjustments as needed
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should complete the following list of activities:
- A detailed research report on the target audience for Perspective Views
- A content strategy for Instagram including types of posts, captions, and hashtags
- A calendar outlining the posting schedule
- An analysis report on the performance of the campaign with recommendations for adjustments
Final deliverables:
- A final report including all research, content strategy, posting schedule, and analysis
- A presentation explaining the campaign strategy and outcomes
- What is the main goal for this project?
-
The main goal for the project is to prepare and develop a marketing campaign on a social media platform such as Instagram to engage and drive traffic (new followers) to Perspective Views' profile page as well as their website. The end goal is to increase followers organically and increase likes and comments on their posts.
This will involve several different steps for the students, including:
- Researching the target audience for Perspective Views
- Developing a content strategy for Instagram
- Creating engaging and visually appealing posts
- Implementing a posting schedule
- Analyzing the performance of the campaign and making adjustments as needed
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed research report on the target audience for Perspective Views
- A content strategy for Instagram including types of posts, captions, and hashtags
- A calendar outlining the posting schedule
- An analysis report on the performance of the campaign with recommendations for adjustments
Final deliverables:
- A final report including all research, content strategy, posting schedule, and analysis
- A presentation explaining the campaign strategy and outcomes
- How will you support learners in completing the project?
-
We will assign a staff member to be available for students to engage with, to gain a substantial understanding of our industry and use tools such as 3d software to prepare visual aids of architectural concepts
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Social media marketing concepts
- Content creation and strategy
- Data analysis for social media performance
- Graphic design for creating visually appealing posts
Nice to haves for students include
- Experience with Instagram marketing
- Understanding of the architecture and design industry.
About the company
- https://perspectiveviews.com/
- 2 - 10 employees
- Construction, engineering & trades
Perspective Views is a leading custom home design firm that offers top-notch design solutions tailored to meet the unique needs and aspirations of each client. Our team of experts is dedicated to delivering high-quality, visually striking designs that connect, engage, and inspire. Through our collaborative approach and emphasis on discovery and design, we create custom homes that exceed expectations and reflect our clients’ personal styles.
At Perspective Views, we are committed to delivering innovative and sustainable custom home designs that reflect our clients’ unique needs and aspirations. Our mission is to design with passion, integrity, and collaboration, combining our expertise with our clients’ vision to create integrated and personalized design solutions.