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Practice PPE Exams
Ottawa, Ontario, Canada
GS
Owner
(6)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Advertising Digital marketing Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

The main goal for the project is to select and implement a marketing tactic from this webinar https://streamyard.com/watch/arc437fp4pRS to increase brand awareness and attract more aspiring engineers to use Practice PPE Exams' courses and expert advice. This will involve several different steps for the students, including:


- Watching the provided webinar to understand the different marketing tactics discussed.


- Analyzing the current marketing strategies and target audience of Practice PPE Exams.


- Selecting a suitable marketing tactic from the webinar that aligns with the company's goals and audience.


- Developing a plan to implement the chosen marketing tactic within the company's budget and resources.


- Executing the marketing tactic and monitoring its impact on brand awareness and customer acquisition.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following tasks:


- Analysis of the current marketing strategies and target audience of Practice PPE Exams.


- Selection of a specific marketing tactic from the webinar and a detailed implementation plan.


- Execution of the chosen marketing tactic within the company's resources.


- Monitoring and reporting on the impact of the implemented marketing tactic on brand awareness and customer acquisition.



Final deliverables:


- A comprehensive report detailing the analysis, selected marketing tactic, implementation plan, and results of the implemented tactic.


- Presentation of the report and findings to the company's stakeholders.


How will you support learners in completing the project?

The owner will meet with you once a week to discuss the project. We will provide you with any data, tools and resources you need to be successful with this marketing project.


We look forward to working with you.

What skills or technologies will help learners to complete the project?

In order to successfully complete this project, students should have the following skills:


- Marketing strategy and analysis


- Market research and audience targeting


- Strategic planning and budgeting


- Data analysis and reporting


- Presentation and communication skills



Nice to haves for students include:


- Knowledge of digital marketing tools and platforms


- Experience with marketing campaign execution and monitoring

About the company

Practice PPE Exams started with the desire to provide aspiring engineers with the confidence to become licensed sooner.  We help over 4,000 aspiring engineers per year across Canada. We make their lives easier by streamlining the licensing process with courses and expert advice.