Revitalizing the Engineering Newsletter

Practice PPE Exams seeks to enhance the impact and engagement of its monthly engineering newsletter, which currently reaches over 15,000 readers. The goal is to transform the newsletter into a more meaningful and engaging communication tool that resonates with its audience. The project involves reimagining the content, the giveaways, the design, and structure of the newsletter to better align with reader interests and industry trends. Additionally, the revamped newsletter should be versatile enough to generate 4-6 engaging social media posts per edition, thereby extending its reach and impact. The project will require a thorough analysis of current newsletter performance, audience preferences, and best practices in digital communication. Learners will apply their knowledge of marketing, communication, and design to create a prototype of the new newsletter format and the social media posts it will generate.

City Engineering Marvels Photo Collection and AI Image Enhancement

The project aims to enhance the visual appeal of Practice PPE Exams' login page by incorporating captivating images of engineering marvels from the students' city. The team will identify and photograph notable engineering structures, such as bridges, skyscrapers, or unique architectural designs, that exemplify innovation and creativity. Additionally, the project involves retouching approximately 25 AI-generated images to correct common issues like unnatural lighting, distorted proportions, or unrealistic textures. This project provides learners with an opportunity to apply their skills in photography, digital editing, and image enhancement, bridging classroom knowledge with practical application. The tasks are closely related, focusing on visual content creation and refinement, and can be completed within the specified timeframe.

Digital Marketing Strategy and Content Creation for Practice PPE Exams

Practice PPE Exams is seeking to enhance its digital presence and engagement with its target audience. The project aims to develop a comprehensive digital marketing strategy that leverages social media platforms to increase brand awareness and engagement. Students will analyze current digital marketing trends and apply classroom knowledge to create a cohesive content plan. The project will involve managing social media campaigns, creating multimedia content, and drafting press releases to support branding initiatives. The goal is to effectively communicate Practice PPE Exams' value proposition and engage potential customers through strategic digital marketing efforts. This project provides an opportunity for students to apply their skills in strategic communications, content production, and digital marketing.

Social Media Strategy and Visual Content Development

The project aims to enhance Practice PPE Exams' social media presence and visual content strategy for 2025. The primary goal are Improve our social media strategy for 2025 Create visual consistency across our courses, website and messaging Allow our clients use our courses through a newly developed app.