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Luz Maria Mack
New York, New York, United States
Luz Mack Mack
Founder
(3)
2
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Product or service launch Media Visual arts Education
Skills
marketing strategies environmental analysis presentations marketing communications process improvement communication quality assurance marketing branding fundraising
Details

A virtual internship opportunity for interested college students that have an interest in marketing and helping with the expansion of the company.

The primary focus of the student will be:

  • Assist in developing marketing communication campaigns to promote books and virtual literacy endeavors
  • Drafting social media and email content as needed
  • Outreach to schools, libraries, bookshops, and community organizations to promote literacy efforts and host virtual literacy events
  • Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes to be more responsive to changes in demand; introduce quality assurance into our internal processes; redesign incentive structures to improve engagement.
  • Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct an overhaul of our branding or communication strategy.
  • Planning, promoting, and executing a wide range of nonprofit fundraising events.
  • Assisting with the coordination of donors thorough research of potential new clients and contracts.

Other duties the student may complete could include: (indicate other duties as exemplified below)

  • Create business plans, presentation decks, and assist with presentations to key stakeholders.

We will plan to communicate with our virtual intern using these communication tools:

  • email, zoom, and phone

Student's primary contact: Luz Mack- Founder

Deliverables
No deliverables exist for this project.

About the company

Company
New York, New York, United States
0 - 1 employees
Entertainment, Apparel & fashion, Education, Media & production, Publishing & printing

I’m Luz Maria Mack, a proud children’s book writer from the South Bronx. My work is rooted in a deep desire to empower children—especially those with Dominican and African roots, through culturally relevant stories and 2D animations. This journey began when my daughter, Chloe, who was just three years old, asked to dye her hair blonde. That moment revealed a deep need for joyful, reflective stories that center and celebrate our children.

Some highlights of my work include:

🏆 Best Animated Short Film, Bridge Fest (2020)

📚 ¡Pequeña María Descubre su Baile! featured on PBS’s Chat and Learn (2021)

✍🏽 Co-author of Family is Everything (Disney Encanto) with the Disney Storybook Art Team

🌟 The Secret of the Plátano (2022): #1 Amazon New Release + Best Picture Book of 2023 by Bank Street College of Education

📣 Out now! My newest book, Bachatica, is available from ConTodo Press—a rhythmic, joyful story that celebrates music, movement, and cultural pride.

🎬 Many of my books are also available as 2D animations on KweliTV and KidsBeeTV. Our animated short Santo & Sheepy has reached over 43,000 views in just two months!

✨ Coming soon:

New projects with Abrams and McGraw-Hill (stay tuned!)