Project scope
Categories
Data analysis Communications Market research Customer segmentation Marketing strategySkills
user segmentation hubspot crm communication strategic planning innovation customer relationship managementFreeFuse has a diverse user base that includes creators, educators, enterprise clients, and innovation partners. This project will help develop a CRM strategy blueprint that identifies key user segments, maps out lifecycle stages, and outlines communication cadences.
Students will create a data-driven CRM engagement plan that addresses how to manage creators differently from enterprise contacts, and how to transition engaged leads into partner-level relationships. The focus will be on enabling FreeFuse to scale engagement without losing personalization.
- CRM User Segmentation Report
- Lifecycle Journey Maps (per segment)
- Engagement & Retention Cadence Plan
- CRM Strategy Implementation Guide (for HubSpot or equivalent system)
- Final Presentation
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
FreeFuse aims to address the problem of low engagement, conversions, brand recognition, and brand loyalty by focusing on delivering personalized, engaging, and relevant digital experiences for users.