Project scope
Categories
Data analysis Sales strategy Marketing strategy Marketing analytics Artificial intelligenceSkills
sales funnel process optimization applications of artificial intelligence marketing marketing strategies artificial intelligence scalability sales research operationsVelocity Advisory Group seeks to enhance its marketing and sales processes by leveraging technology and artificial intelligence. The current systems have been effective but may not be fully optimized for efficiency and scalability. The project aims to analyze existing processes, identify bottlenecks, and recommend technological solutions that could streamline operations. Learners will apply their classroom knowledge of marketing strategies, sales funnels, and AI applications to conduct a thorough analysis. The goal is to propose actionable improvements that can be implemented to increase productivity and effectiveness. This project provides an opportunity for learners to engage with real-world business challenges and develop practical solutions.
- Analyze current marketing and sales processes.
- Identify areas for improvement using technology and/or AI.
- Research and propose technological solutions.
- Develop a report with recommendations for process optimization.
The project will culminate in a comprehensive report detailing the analysis of Velocity Advisory Group's marketing and sales processes. Learners will provide a set of recommendations for technological improvements, supported by data and research. Additionally, a presentation summarizing the findings and proposed solutions will be delivered to the company.
- Comprehensive report with analysis and recommendations.
- Presentation summarizing findings and proposed solutions.
- Data and research supporting recommendations.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Velocity Advisory Group is an experienced advisory firm committed to helping clients accelerate organizational success through leadership development, executive coaching, cultural alignment, and strategic execution. Having led 900+ organizations in more than 25 industries through transformation and strategic change since 2009, we excel at supporting clients to achieve clarity, confidence, and better decision-making. By emphasizing personalized consulting and building trusted partnerships, we deliver tailored solutions for each clients’ unique needs that unleash the untapped potential within their organization.