Herbert Insights & Innovations is seeking to explore new market opportunities for its services and product resell opportunities. The goal of this project is to conduct a comprehensive market expansion study that identifies potential new markets and evaluates their viability. The project will involve analyzing current market trends, assessing competitor landscapes, and identifying potential customer segments that align with the company's offerings. Learners will apply their knowledge of market research methodologies and data analysis to provide insights into the most promising markets for expansion. The study will also consider factors such as market size, growth potential, and entry barriers. This project will enable learners to bridge theoretical concepts with practical application in a real-world business context.

The project will culminate in a detailed market expansion report that includes the following deliverables:

- A comprehensive analysis of potential new markets, including market size and growth potential.

- An evaluation of competitor landscapes and identification of key competitors in the targeted markets.

- Identification and profiling of potential customer segments.

- Strategic recommendations for market entry, including potential challenges and opportunities.

- A presentation summarizing the findings and recommendations to be delivered to Herbert Insights & Innovations' management team.