Brand Mamba Inc. seeks to enhance its customer relationship management (CRM) system and streamline its marketing efforts. The project aims to optimize data organization within the CRM to improve client interactions and marketing efficiency. Students will apply their knowledge of data management and marketing strategies to refine the CRM system, ensuring it is user-friendly and effective. Additionally, the project involves designing a cohesive email marketing campaign that aligns with Brand Mamba's brand identity. Learners will also conduct research to identify best practices in CRM management and email marketing, providing insights that can be applied to Brand Mamba and its clients. This project offers an opportunity to apply classroom knowledge in a real-world setting, focusing on data organization, marketing strategy, and client communication.

The project deliverables include a comprehensive report detailing the optimized CRM structure and a proposed email marketing strategy. Students will also provide a set of graphic design templates for email campaigns and a research summary on CRM and marketing best practices. Deliverables should be presented in a professional format, ready for implementation by Brand Mamba Inc.