On August 9, 2025, Business Savvy Artist™ will host the 12th Annual Biz Savvy Artist Academy. This hybrid event will feature fun and interactive workshops, networking, a keynote presentation and vendor marketplace. This event is designed to assist independent artists and creative professionals (who are in music, film & tv, literary, visual, and performing arts ) to learn about the arts and entertainment industry as well as business best-practices.

We're looking for support with developing and implementing a marketing strategy to reach our target audiences (dreamers – young adults just starting out in the industry, and those with dreams deferred – older adults who are pursuing their creative passions after having to put them on hold or experiencing a life/career transition).

We're also seeking assistance with social media strategy and creating social content – which may include creating a content calendar and pulling/editing video clips from recordings of previous events that can be used for promo videos and social media reels/posts on Facebook, Linkedin, Instagram primarily and possibly TikTok). 

Our organization is able to offer a virtual internship opportunity for 3 marketing students or 1 team.

The primary focus for the student will be:

• Branding - Conduct a full competitive landscape assessment; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for Biz Savvy Artist™ Academy; conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; identify key messaging for Biz Savvy Artist™ Academy.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.

Our goal at the end of this experience is:

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost event registrations.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include:

• Assist with outbound email marketing campaigns as needed
• Content development, including social posts and reels, blog posts, LinkedIn articles, and website copy.
• 
  

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email and/or Zoom

Primary contact: Kimberly Fennell, Founder

Expected Outcomes

Develop a marketing strategy based on research results and analysis

Expected deliverables

A report detailing research results, key findings and recommendations

A marketing timeline

Content calendar (a minimum of 30 days)

30 days of social media content including images, video clips, captions and recommended hashtags