The Radiant Girls Leadership Foundation is organizing a fundraising event aimed at enrolling 100 teams to support their mission of empowering young women. The challenge is to create a compelling digital marketing campaign that effectively reaches and engages potential participants. The project involves designing a strategy that utilizes various digital platforms such as social media, email marketing, and online advertisements to maximize outreach and engagement. The goal is to craft a cohesive and appealing message that resonates with the target audience, encouraging them to form teams and participate in the event. This project provides an opportunity for learners to apply their knowledge of digital marketing strategies, audience analysis, and content creation in a real-world scenario. By the end of the project, the team should have a comprehensive digital marketing plan ready for implementation.

The deliverables for this project include a detailed digital marketing strategy document outlining the campaign's objectives, target audience, and key messages. Additionally, the team will create a content calendar, sample social media posts, email templates, and mock-up advertisements. These materials should be designed to attract and engage potential participants, ultimately driving enrollment for the fundraising event.