Biz Savvy Artist™ Academy: Marketing Strategy & Content Creation

On August 9, 2025, Business Savvy Artist™ will host the 12th Annual Biz Savvy Artist Academy. This hybrid event will feature fun and interactive workshops, networking, a keynote presentation and vendor marketplace. This event is designed to assist independent artists and creative professionals (who are in music, film & tv, literary, visual, and performing arts ) to learn about the arts and entertainment industry as well as business best-practices. We're looking for support with developing and implementing a marketing strategy to reach our target audiences (dreamers – young adults just starting out in the industry, and those with dreams deferred – older adults who are pursuing their creative passions after having to put them on hold or experiencing a life/career transition).   We're also seeking assistance with social media strategy and creating social content – which may include creating a content calendar and pulling/editing video clips from recordings of previous events that can be used for promo videos and social media reels/posts on Facebook, Linkedin, Instagram primarily and possibly TikTok).  Our organization is able to offer a virtual internship opportunity for 3 marketing students or 1 team. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for Biz Savvy Artist™ Academy; conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; identify key messaging for Biz Savvy Artist™ Academy. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost event registrations. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed Content development, including social posts and reels, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email and/or Zoom Primary contact : Kimberly Fennell, Founder

Biz Savvy Artist™ Academy Virtual Internship Opportunity: Marketing

On August 21, 2021, Business Savvy Artist™ and the Atlanta Black Chambers Arts and Entertainment Committee will host the 8th Annual Biz Savvy Artist Academy. This hybrid event will feature fun and interactive workshops, networking, a keynote presentation and expo. This event is designed to assist independent artists and creative professionals (who are in music, film & tv, literary, visual, and performing arts ) to learn about the arts and entertainment industry as well as business best-practices. Our organization is able to offer a virtual internship opportunity for 2 marketing students or teams. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for Biz Savvy Artist™Academy; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify key messaging for Biz Savvy Artist™Academy. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost event registrations. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email and/or Zoom Primary contact : Kimberly Fennell, Founder

Arts and Entertainment Angel Conference: Feasibility Study

Arts & Entertainment Angel Conference Feasibility Study Project Summary: A feasibility study is an important step in business development. A “well-done” feasibility study is based on the careful identification and assessment of all of the issues important to your specific business idea. The basic premise of a feasibility study is to determine the potential for success, or viability, of a proposed business venture. Project Example: Conduct a feasibility study to assess the opportunities, risks, and challenges associated with start-up and continued operation of an Angel Conference targeting minority artists/content creators. Description of the Project or Service · Identification and exploration of various business scenarios Identify alternative scenarios or business models of what the project will entail, how it will be organized, and how it will generate profits. Flesh-out the scenario(s) that appear to have potential for further exploration. Specify the time horizon from the time the project is initiated until it is up and running at capacity. · Specific market potential Identify the demand and usage trends of the market or market segment in which the product or service will participate. Examine the potential for emerging, niche or segmented market opportunities. Explore the opportunity and potential for a branded product. Assess market usage and your potential share of the market or market segment. · Access to market outlets Identify the potential buyers of the product or service and the associated marketing costs. Investigate the product or service distribution system and the costs involved. Technical Considerations · Facility needs Investigate the facility needs required for execution of an Arts & Entertainment focused Angel Conference and associated costs · Technology needs Investigate needs and compare technology providers. Identify limitations or constraints of the technology. Organization Structure and Managerial Feasibility · Business structure Outline the staffing and governance structure of the business Identify any potential joint venture partners, alliances or other important stakeholders. Identify the availability of skilled and experienced business managers. Identify the availability of consultants and service providers with the skills needed to realize the project, including legal, accounting, industry experts, etc. Financial Projections or Economic Feasibility · Estimate the total capital requirements Estimate start-up capital needs until revenues are realized at full capacity. Estimate working capital needs. Estimate other capital needs. · Estimate equity and credit needs Estimate equity needs. Identify alternative equity sources and capital availability - family, producers, local investors, angel investors, venture capitalists, etc. Estimate credit needs. Identify and assess alternative credit sources - banks, government (i.e. direct loans or loan guarantees), grants and local and state economic development incentives. · Budget expected costs and returns of various alternatives Estimate the expected revenue, costs, profit margin and expected net profit. Estimate the sales or usage needed to break-even. Identify limitations or constraints of the economic analysis. Calculate expected cash flows during the start-up period and when the business reaches capacity. We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc. Outcomes · A written report on research, findings, and recommendations. · A presentation reviewing student findings and recommendations. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We hope to have a coherent plan to be implemented by summer 2021.