Preferred learners
- Ontario, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company has been serving our customers efficiently. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
- Summarizing our competitive advantages and disadvantages relative to the competition identified.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through the different services and messaging.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company, services, and target market
- Identification of competitors
- Creation of a matrix with competitor features
- Summarization of our company’s advantages and disadvantages
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
Our company has been serving our customers efficiently. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
- Summarizing our competitive advantages and disadvantages relative to the competition identified.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through the different services and messaging.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company, services, and target market
- Identification of competitors
- Creation of a matrix with competitor features
- Summarization of our company’s advantages and disadvantages
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our services and target market
- Our known competitors
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.swimngo.com
- 2 - 10 employees
- Hospitality, Technology, Sports & fitness
SwimNGo Aquatics is a private swim school that believes high quality private swim lessons should be available with convenient times, places and prices. SwimNGo Instructors are available to come to a local pool and can also teach from the comfort of your own private pool. At SwimNGo, we want to make the process of getting private swim lessons as convenient as possible.