Website Development 3

SwimNGo is a tech startup that advertises various services online. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Collaborating with cross-functional teams to understand project requirements, provide technical insights, and contribute to the overall success of the project.Implementing security best practices to safeguard data and protect against potential vulnerabilities.Bonus steps in the process would also include:Testing prototypes with customers and generating ideas with feedback.

Competitive Analysis

Our company has been serving our customers efficiently. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.We would like to collaborate with students to conduct a competitive analysis of our business.This will involve several different steps for the students, including:Familiarizing themselves with our company, products, and target market.Identifying current and potential future competitors.Creating a matrix identifying features that are similar and different between companies.Summarizing our competitive advantages and disadvantages relative to the competition identified.Bonus steps in the process would also include:Recommending how our company can differentiate itself through the different services and messaging.

Social Media Marketing Campaign

Our tech startup advertises our various services online. We hope to revamp our social media marketing to attract more customers.We would like to work with students to design a new social media marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, social media campaign goals and target market.Identifying social media channels and strategies suitable for our company.Planning types of campaign content to create for each channel.Identifying metrics to monitor throughout the campaign.Creating a social media content calendar that outlines important steps in the campaign.Bonus steps in the process would also include:Recommending social media management tools to schedule our content.

Email Marketing Campaign

SwimNGo is a tech startup that advertises our services online. We hope to revamp our email marketing to attract more customers.We would like to work with students to design a new email marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.