Enhancing Donor Engagement and Fundraising Strategies for D & S Horse Ranch and Rescue

D & S Horse Ranch and Rescue aims to bolster its donor engagement and fundraising efforts to ensure sustainable support for its mission. The project focuses on three key areas: donor engagement, event planning, and online fundraising. The goal is to increase donor engagement by a specified percentage through targeted outreach and communication strategies. Additionally, the project seeks to develop a donor appreciation program to enhance retention and research potential new donors to create a comprehensive prospect list. In terms of event planning, the project involves assisting in the planning and execution of fundraising events, managing logistics, and creating engaging marketing materials. For online fundraising, the project aims to develop and manage campaigns to boost online donations, create compelling social media content, and analyze data to optimize performance. This project provides an opportunity for learners to apply classroom knowledge in marketing, communication, and event management to real-world scenarios.

D & S Horse Rescue and Ranch Business Students

D & S Horse Rescue and Ranch (non-profit) aims to elevate its digital footprint by revamping its current website to enhance user experience and accessibility. The existing website requires a thorough analysis to identify areas needing improvement, such as navigation, visual appeal, and content accessibility. The project will focus on aligning the website's design with the organization's mission and values, ensuring that visitors can easily connect with the staff and access resources. The redesign will involve creating a more intuitive interface that simplifies user interaction and enhances the overall aesthetic of the site. This initiative provides an opportunity for learners to apply their knowledge of web design and user experience principles in a real-world setting, ultimately contributing to the organization's outreach and engagement efforts.

Digital Engagement Strategy for D & S Horse Ranch and Rescue

D & S Horse Ranch and Rescue aims to enhance its public engagement and community awareness through a strategic digital campaign. The project focuses on leveraging digital platforms to increase the organization's online presence and interest in its mission. The team will analyze current digital engagement efforts and identify areas for improvement. By creating compelling content, the project seeks to drive interest in rescue activities and cultivate public support. The ultimate goal is to expand the rescue's reach and foster a community of supporters who are passionate about the welfare of horses. The project will involve researching best practices in digital marketing, understanding the target audience, and developing a comprehensive strategy that aligns with the rescue's objectives.

Enhancing E-Commerce Experience for D & S Horse Ranch and Rescue

D & S Horse Ranch and Rescue aims to boost its online sales and improve customer satisfaction through a comprehensive enhancement of its e-commerce platform. The project focuses on refining the online presentation of products to make them more appealing and accessible to potential customers. By applying design and merchandising strategies, the project seeks to create a seamless and engaging online shopping experience. Learners will analyze existing sales data to identify trends and opportunities for better merchandising. Additionally, the project involves developing and implementing targeted online promotional campaigns to attract and retain customers. The ultimate goal is to support the creation of visually appealing marketing materials that contribute to the overall visual merchandising of the online store.