The project aims to develop a comprehensive social media campaign strategy for Synched, focusing on increasing brand awareness and app downloads within the LGBTQ+ community. The learners will analyze current social media trends and user-generated content (UGC) to create an engaging content calendar. They will also plan video and image production tailored for platforms like Instagram, TikTok, and Twitter. The project will involve coordinating with hypothetical UGC creators to ensure the content is authentic and resonates with the target audience. By leveraging data-driven insights, the learners will optimize content performance and propose strategies to foster a loyal user base. The ultimate goal is to position Synched as a standout presence online by highlighting the vibrant and inclusive experiences that define the platform.

The project deliverables will include a detailed social media campaign strategy document and a content calendar for a one-month period. Additionally, learners will provide a mock-up of video and image content tailored for social platforms. A report analyzing data-driven insights and recommendations for optimizing content performance will also be required. These deliverables will collectively showcase the learners' ability to apply classroom knowledge to real-world marketing challenges.