Belema Fintech is seeking to expand its user base by launching a viral social media campaign for its digital wallet. The goal is to create a buzz around the #MyFirstWallet initiative, encouraging new users to try Belema’s wallet through engaging and shareable content. The project involves designing a comprehensive strategy that leverages the power of social media influencers and user-generated content. By crafting a compelling narrative and interactive challenges, the campaign aims to increase brand visibility and user engagement. The project will focus on platforms like TikTok, Instagram Reels, and YouTube Shorts, where short-form content thrives and has the potential to go viral. The challenge is to create a cohesive campaign that resonates with the target audience and encourages participation.

The project deliverables include a detailed influencer strategy that identifies key influencers and outlines collaboration approaches. Additionally, the team will develop creative hashtag challenge ideas to encourage user participation. The deliverables also encompass clearly defined giveaway rules and KPI goals to measure the campaign's success. Finally, a suggested content calendar for TikTok, Reels, and YouTube Shorts will be provided to guide the campaign's execution.