The project involves designing and developing a user-friendly, SEO-optimized website for a Toronto-based landscaping company. The primary goal is to enhance the company's online presence, attract local clients, and generate qualified leads through effective online quote requests and contact forms. The website should effectively showcase the company's portfolio, highlight its diverse service offerings, and feature customer testimonials to build trust and credibility. Additionally, the site must maintain a strong local presence in the Toronto and Greater Toronto Area (GTA) landscaping market. This project provides an opportunity for learners to apply their web development and digital marketing skills in a real-world context, focusing on user experience, search engine optimization, and local market engagement.

The deliverables for this project include a fully functional, SEO-optimized website tailored for the Toronto-based landscaping company. Key features should include a visually appealing design, an easy-to-navigate layout, and integrated online quote request and contact forms. The website should also feature a portfolio section, detailed service descriptions, and customer testimonials. Additionally, learners will provide documentation on the SEO strategies implemented and a brief report on the website's expected impact on local client engagement.