The objective of this project is to conduct a comprehensive analysis of the uniform rental market in Central Massachusetts, utilizing data and resources from the Worcester Chamber of Commerce. Prudential Uniforms & Facility Services seeks to understand the current market landscape, identify key competitors, and uncover potential growth opportunities. The project will involve gathering and analyzing data on market size, customer demographics, and industry trends. Additionally, the team will assess the strengths and weaknesses of existing competitors and evaluate potential barriers to entry for new businesses. This project will provide learners with the opportunity to apply their research and analytical skills, as well as their knowledge of market dynamics, to a real-world business scenario.

The deliverables for this project will include a detailed market analysis report and a presentation summarizing the findings. The report should cover market size, key competitors, customer demographics, and industry trends. Additionally, the presentation should highlight potential growth opportunities and strategic recommendations for Prudential Uniforms & Facility Services. The final deliverables should be clear, concise, and supported by data from the Worcester Chamber of Commerce.