items_header

Open projects

Projects available to all portals

Colliers
Toronto, Ontario, Canada
Chris Fyvie
Vice President
Preferred learners
  • Toronto, Ontario, Canada
  • Academic experience
Categories
Market research Competitive analysis Digital marketing Market expansion Sales strategy
Project scope
What is the main goal for this project?

The commercial real estate industry has always been slow to adopt new technology. There is a tremendous opportunity to do things differently, better, with only a few taking advantage and leading charge. This project is to determine who those influencers are locally (primary goal in Toronto), country wide and internationally.

Create and maintain a list of the current top influencers, reporters, blogs and website operating in the commercial real estate sector.

What tasks will learners need to complete to achieve the project goal?
  • List of top social media influencers - by platform - locally (Toronto), country wide (Canada) and internationally (with a focus but not limited to North America).
  • List of top Commercial Real Estate blogs, news and PR portals.
  • Top websites that market Commercial Real Estate availabilities.
  • New real estate technology companies making an impact from a Landlord, Brokerage, Agent and Tenant perspective.
How will you support learners in completing the project?

An initial list of examples can be provided with daily or weekly calls for support as required.

What skills or technologies will help learners to complete the project?

Students should know about social media marketing, have a digital footprint of their own, and understand how to use the various main platforms such as LinkedIn, Twitter, Meta (Facebook), Instagram and TIkTok. Ability to recognize business opportunities by identifying what companies or individuals are doing either uniquely or better than the competition.

About the company

Established in 2004, CommercialOfficeLeasing.com is a provider of independent commercial real estate advisory, marketing and consulting services. We bring together years of experience and a broad range of expertise into one comprehensive platform. Our group is passionately disrupting the way the commercial real estate industry conducts business and is committed to making progressive changes to provide the most reliable service available.