Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, (and soon) to Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.

Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.

Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.

With this project, we're looking to vastly improve the SEO metrics of our website, as well as our digital backlink strategy.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s target market, brand guidelines, and products and services
• Research opportunities for SEO improvement for our website and discovery sites
• Implement SEO improvements
• Research backlink opportunities for our website and discovery sites
• Implement backlink opportunities
• Develop a systematic process to continuously review and update SEO and backlinks

Bonus steps in the process would also include:

• Build a catalogue of opportunities to review further down the road

Final deliverables should include:

• A solid understanding of our company’s target market, brand guidelines, and products and services
• An improved system of SEO in place
• An improved system of backlinks in place
• The student will also upload a project summary document to the Riipen portal, which will include snapshot images and brief descriptions of any written, image or video content they've created, strategic documents, research proposals, presentations, webinars, etc.