Our Beauty Referral Network aims to enhance its social media presence by developing innovative strategies and engaging content ideas. The project focuses on leveraging social media platforms to increase brand awareness and customer engagement. The goal is to create a comprehensive social media strategy that aligns with the company's brand identity and marketing objectives. Learners will analyze current trends in the beauty and wellness industry, identify target audience preferences, and develop content that resonates with potential customers. The project will involve researching successful social media campaigns, brainstorming creative content ideas, and proposing a strategic plan for implementation. This project provides an opportunity for learners to apply their knowledge of digital marketing and social media management in a real-world context.

The deliverables for this project include a detailed social media strategy document outlining proposed content ideas and engagement tactics. Learners will also create a content calendar for a one-month period, showcasing a variety of posts tailored to different platforms. Additionally, a presentation summarizing the strategy and key recommendations will be prepared for Our Beauty Referral Network's review. These deliverables will demonstrate the learners' ability to craft effective social media strategies and produce engaging content.