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Digital marketing Lead generation Search engine optimization Marketing strategy Marketing analyticsSkills
growth strategies competitive analysis digital media strategy marketing concepts pay per click analytics search engine optimization digital marketing business to business managementEnabled Talent aims to enhance its B2B platform by increasing employer sign-ups and promoting inclusive hiring practices. The project focuses on developing a comprehensive digital strategy that leverages LinkedIn content and PPC campaigns to reach HR professionals. Additionally, the project will involve creating a CRM/email funnel to nurture HR leads, optimizing Google Ads for DEI-related search terms, and conducting competitor benchmarking to identify best practices. The goal is to apply classroom knowledge in digital marketing and analytics to drive measurable growth in employer engagement and adoption of inclusive hiring. This project offers learners the opportunity to work on real-world digital marketing strategies, enhancing their skills in SEO, PPC, and CRM management.
The project deliverables include a detailed digital marketing strategy document outlining LinkedIn content plans, PPC campaign structures, and CRM/email funnel designs. Additionally, learners will provide a report on SEO optimization for DEI-related search terms and a competitor benchmarking analysis. The final deliverable will be a presentation summarizing the strategy and expected outcomes, demonstrating the learners' ability to apply marketing concepts effectively.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
About the company
Enabled Talent is revolutionizing the employment landscape with its cutting-edge AI-driven platform, dedicated to bridging the gap between individuals with disabilities and inclusive job opportunities. We expertly match talent to roles by considering skills, accessibility needs, and personalized digital profiles, empowering employers, nonprofits, educational institutions, and governments to embrace fair hiring practices. Our unwavering commitment ensures that the future of work is not only inclusive and accessible but also empowering for all.
Backed by leading incubators and accelerator programs, Enabled Talent is strategically positioned to drive inclusivity across diverse industries, transforming workplaces into environments where everyone can thrive.