Gilder Consulting Group, a nonprofit marketing consultancy, is seeking a brand refresh to enhance its market presence and better communicate its mission and values. The current brand identity has become outdated and does not fully reflect the scope of its work. The goal of this project is to develop a cohesive and modern brand identity that resonates with current and potential clients. This involves analyzing the existing brand elements, identifying areas for improvement, and creating a refreshed brand strategy. The project will provide learners with an opportunity to apply their knowledge of marketing, design, and branding strategies in a real-world context. Key tasks include conducting a brand audit, developing a new logo and visual identity, and crafting updated brand messaging.

The deliverables for this project include a:

• target audience research
• comprehensive brand audit report
• new business name
• new logo design
• refreshed visual identity guide
• brand style guide
• brand messaging documents
• content templates in Canva
• website redesign recommendations

Additionally, the team will present a final report summarizing the brand refresh process and recommendations for future brand development.

These deliverables will ensure Gilder Consulting Group has a clear and modern brand identity that aligns with its mission and values.

This opportunity offers a $1500 stipend upon completion.