Glomacs Institute specializes in professional training programs in AI Product Management, Project Management, Data Science, and Cybersecurity. We're looking to expand our online presence and increase enrollment in our courses through targeted Facebook advertising. We would like to collaborate with a student for a 10-week internship to develop and implement Facebook ad campaigns promoting our training programs.

This will involve several different steps for the students, including:

• Familiarizing themselves with Glomacs Institute's course offerings, target audience, and unique value propositions
• Researching and analyzing our competitors in the tech education space
• Creating compelling ad copy and visuals for Facebook campaigns
• Setting up audience targeting parameters for each course offering
• Implementing and managing Facebook ad campaigns with appropriate budget allocation
• Monitoring campaign performance and making data-driven optimizations

Bonus steps in the process would also include:

• Creating a remarketing strategy for website visitors
• Developing a comprehensive social media content calendar
• Analyzing conversion data to improve ad performance

By the end of the project, students should demonstrate:

• Understanding of Glomacs Institute's course offerings and target audience
• Development of multiple Facebook ad creatives for different programs (AI/Data Science, Cybersecurity, Project Management)
• Implementation of at least 3 Facebook ad campaigns with appropriate targeting
• Weekly performance reports showing key metrics and optimization strategies

Outcome would include:

• Implementation of a remarketing campaign strategy
• Development of A/B tests to improve ad performance
• ROI analysis comparing ad spend to course enrollments

Deliverables should include:

• Portfolio of Facebook ad creatives
• Campaign performance report with analysis
• Recommendations for future digital marketing efforts