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SEO and Social Media Strategy

Open

TrustNet

Toronto, Ontario, Canada

Shabs B

Founder

(23)

Preferred learners

Canada
Academic experience

Project scope

What is the main goal for this project?: Our team is looking to improve our SEO through Google search engine presence in order to drive traffic to our pages. With this project, we want to improve our search engine optimization, and create an optimal lead generation strategy.
This will involve several different steps for the students, including:
Researching keywords to determine the most relevant terms that our customers search for
Researching Search Engine Optimization (SEO) requirements for us to rank on the first page of Google
Constructing a content calendar to upload social media content for the maximum possible traffic
Creating social media content using the most efficient keywords for our target audience while following the content calendar
Bonus steps in the process would also include:
Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should complete the following list of activities (this is basically a list of completed tasks above):
List of the most relevant SEO keywords for us.
Content calendar to drive traffic to our social media pages.
Report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
Content with engaging social media posts using the most efficient SEO keywords
Bonus steps would include:
Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
A report containing the most relevant SEO keywords for our company and a content calendar.
Designs and writing for several social media posts to be uploaded as per the content calendar.
What is the main goal for this project?: Our team is looking to improve our SEO through Google search engine presence in order to drive traffic to our pages. With this project, we want to improve our search engine optimization, and create an optimal lead generation strategy.
This will involve several different steps for the students, including:
Researching keywords to determine the most relevant terms that our customers search for
Researching Search Engine Optimization (SEO) requirements for us to rank on the first page of Google
Constructing a content calendar to upload social media content for the maximum possible traffic
Creating social media content using the most efficient keywords for our target audience while following the content calendar
Bonus steps in the process would also include:
Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should complete the following list of activities (this is basically a list of completed tasks above):
List of the most relevant SEO keywords for us.
Content calendar to drive traffic to our social media pages.
Report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
Content with engaging social media posts using the most efficient SEO keywords
Bonus steps would include:
Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
A report containing the most relevant SEO keywords for our company and a content calendar.
Designs and writing for several social media posts to be uploaded as per the content calendar.
How will you support learners in completing the project?: We will have our team available to help and guide the students. Also we will provide access to tools such as Google search console or other necessary SEO tools such as Semrush or Ahrefs.
We will also give access to a repository which contains the HTML code for the TrustNet website
What skills or technologies will help learners to complete the project?: In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
Customer segmentation.
Search engine optimization.
Lead generation and marketing strategy.
Nice to haves for students include
Experience in creating content for SEO.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

Supported causes

Reduced inequalities

About the company

https://TrustNet.site
2 - 10 employees
It & computing, Banking & finance, Business services

TrustNet.site is an innovative funding bot, designed to streamline the process of discovering government funding sources for small businesses and entrepreneurs including women, BIPOC, Indigenous by leveraging AI/LLM techniques.

With an initial focus on Indigenous communities, TrustNet simplifies and personalizes the search for relevant grants, loans, and financial support, making it more efficient and accessible.