Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to rebrand Premium Events & Design to reflect an aspirational, ultra luxury destination wedding planning brand. The student chosen will dedicate time to research and understand the beliefs and values of a luxury client, study their consumer behavior, and research how luxury brands attract affluent clients through their branding. With the understanding of the brand and the principles adopted by world-renowned luxury brands, the student will develop brand assets including a logo, brand and style guideline package, email signature, social media banners and profile image, a favicon, and letterhead.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete to achieve the project goal include:
- Researching and understanding the beliefs and values of a luxury client
- Studying consumer behavior and researching how luxury brands attract affluent clients through their branding
- Developing a stacked, horizontal, and inverted logo for Premium Events & Design
- Creating a brand and style guideline package
- Designing an email signature
- Developing social media banners and a profile image
- Creating a favicon
- Designing a letterhead
- What is the main goal for this project?
-
The main goal for the project is to rebrand Premium Events & Design to reflect an aspirational, ultra luxury destination wedding planning brand. The student chosen will dedicate time to research and understand the beliefs and values of a luxury client, study their consumer behavior, and research how luxury brands attract affluent clients through their branding. With the understanding of the brand and the principles adopted by world-renowned luxury brands, the student will develop brand assets including a logo, brand and style guideline package, email signature, social media banners and profile image, a favicon, and letterhead.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete to achieve the project goal include:
- Researching and understanding the beliefs and values of a luxury client
- Studying consumer behavior and researching how luxury brands attract affluent clients through their branding
- Developing a stacked, horizontal, and inverted logo for Premium Events & Design
- Creating a brand and style guideline package
- Designing an email signature
- Developing social media banners and a profile image
- Creating a favicon
- Designing a letterhead
- How will you support learners in completing the project?
-
Students will collaborate with the owner on Basecamp, where project tasks will be organized. All communication will take place within Basecamp and students are welcome to ask unlimited questions to ensure they are properly guided and set up for success.
About the company
- https://premiumeventsanddesign.com
- 2 - 10 employees
- Events services, Hospitality, Travel & tourism
Premium Events & Design is a wedding and event planning brand that cares deeply about managing people’s most valuable memories and curating spectacular moments to look back on. We don’t just promise a jaw dropping reveal, but a fun and smooth process getting there. Equally worthy to us is our efforts to provide valuable careers and educational opportunities to newcomer youth and women who face barriers to employment interested in working in the events industry.