Competitive Market Analysis for Differentiation

Velocity Advisory Group seeks to enhance its understanding of the competitive market landscape to identify unique opportunities for differentiation. The project involves conducting a comprehensive market analysis to assess competitors' strengths, weaknesses, and market positioning as well as risks and opportunities for our firm. By leveraging classroom knowledge of market research techniques, learners will evaluate industry trends, customer preferences, and emerging opportunities. The goal is to provide Velocity Advisory Group with actionable insights that can inform strategic decisions and help the company stand out in a crowded marketplace. This project will require learners to apply skills in data analysis, strategic thinking, and report writing, ensuring a practical application of their academic learning. The project is designed to be completed within 80 hours by a team of learners from a business or marketing program.

Optimizing Marketing and Sales Processes with Technology

Velocity Advisory Group seeks to enhance its marketing and sales processes by leveraging technology and artificial intelligence. The current systems have been effective but may not be fully optimized for efficiency and scalability. The project aims to analyze existing processes, identify bottlenecks, and recommend technological solutions that could streamline operations. Learners will apply their classroom knowledge of marketing strategies, sales funnels, and AI applications to conduct a thorough analysis. The goal is to propose actionable improvements that can be implemented to increase productivity and effectiveness. This project provides an opportunity for learners to engage with real-world business challenges and develop practical solutions. - Analyze current marketing and sales processes. - Identify areas for improvement using technology and/or AI. - Research and propose technological solutions. - Develop a report with recommendations for process optimization.