Project scope
Categories
Data analysis Project management Sales strategy Marketing strategy Artificial intelligenceSkills
business objectives sales process strategic planning artificial intelligence lead management risk analysis customer relationship management management timelines data analysisDiversity Connected seeks to enhance its customer relationship management (CRM) and sales funnel processes through the integration of artificial intelligence (AI) technologies. The goal is to develop a strategic plan that leverages AI to optimize customer interactions, improve lead management, and increase conversion rates. Learners will analyze current CRM practices, identify areas where AI can add value, and propose a comprehensive strategy for implementation. This project provides an opportunity for students to apply their knowledge of AI, data analysis, and CRM systems in a real-world context. The focus will be on creating a practical, actionable plan that aligns with Diversity Connected's business objectives and enhances overall sales efficiency.
- A detailed report outlining the proposed AI strategy for CRM and sales funnel management.
- A presentation summarizing key findings and recommendations.
- A roadmap for implementation, including timelines and resource requirements.
- A risk assessment identifying potential challenges and mitigation strategies.
- Supporting documentation, such as data analysis results and AI tool evaluations.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are an “Integrated Category Management & Strategy” company. Since 1993, Diversity Connected continues to thrive as the go-to experts in category management because we utilize a fresh perspective to delivering insights and creating plans that help businesses grow. The market is rapidly and constantly changing, but the relationship between Retailers and Consumers, however, have lagged. True expertise, strategy and transparency yields the customer-loyalty and longevity that manufacturers and retailers require to succeed.
That’s exactly how Diversity Connected works: Innovative solutions that connect customers with brands in a meaningful way.