Power WearHouse, a leading innovator in wearable technology, is seeking to expand its market presence globally. The objective of this project is to create a comprehensive market expansion report that identifies and prioritizes potential international markets for entry. The project will involve analyzing current market trends, consumer behavior, and competitive landscapes in various regions. Learners will apply their knowledge of international business strategies and market analysis to assess the viability of different markets. The goal is to provide Power WearHouse with a strategic roadmap for entering new markets, focusing on regions that offer the most promising opportunities for growth and alignment with the company's product offerings. This project will enable learners to gain practical experience in market research, data analysis, and strategic planning.

The deliverables for this project include a detailed market expansion report and a presentation summarizing the findings. The report should include an analysis of at least three potential markets, with a prioritized list of recommended regions for entry. Additionally, the report should provide insights into market trends, competitive analysis, and potential challenges. The presentation should effectively communicate the key findings and strategic recommendations to Power WearHouse's management team.