Project scope
Categories
Market research Competitive analysis Product or service launch Community engagement Marketing strategySkills
strategy development growth strategies target audience master of business administration (mba) market intelligence platform design and development market research researchConscious Brands Incorporated aims to develop a dynamic, membership-based platform tailored for impact professionals. The platform will feature an evergreen library of courses, live cohorts, and a community-driven network. To ensure the platform's success and sustainability, MBA co-op students will conduct comprehensive market research. This research will focus on the current landscape of online academies/ communities catering to impact professionals. Key areas of investigation will include pricing models, course content criteria such as length and format, and other critical market intelligence. The insights gathered will inform the platform's development, growth strategies, and overall viability, ensuring it meets the needs of its target audience effectively.
The project will culminate in a detailed market research report that includes:
- An analysis of existing online academies for impact professionals.
- Recommendations on pricing models and course content criteria.
- Strategic insights for platform development and growth.
This report will serve as a foundational document to guide Conscious Brands Incorporated in creating a competitive and sustainable platform.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Our purpose: Advancing Harmony through business
Conscious Brands® holds a space of thought leadership, innovation and purpose. Since our inception in 2006, we've been dedicated to crafting a new narrative for the economy—one that transcends mere profit margins to embrace a holistic vision of using business as a catalyst for positive change. As a founding Canadian B Corp, we adhere to the five principles of a Conscious Brand, championing stakeholder-driven economic systems and know that Love and Business are NOT at odds.
At the heart of our ethos lies the understanding that effective storytelling requires a delicate balance between honoring the past and envisioning the future. For Conscious Brands, that future is rooted in the concept of Regenerative Economic Systems—a paradigm that fosters inclusivity, adaptation, and a deep respect for the interconnectedness of all life. In these systems, we see the potential for transformational change, where co-creation and collective wisdom guide us toward a more regenerative and equitable future.
Five key next actions guide our journey towards this vision: 1) leading from the front, 2) facing challenges together, 3) sharing our journey so others can learn, 4) seeking inspiration from nature, and 5) clarifying our unique contributions and place in the ecosystems so others can see their place. These actions serve as a roadmap for our collective endeavor, empowering us to navigate the complexity and uncertainty of our time with courage, conviction and community.
Our Mission:
Inspire and Activate 100k Internal
Change Agents to help their organizations live into their higher purpose by 2030