Market Research

To provide an in-depth market analysis for Ofori providing educational services by a registered nurse on the harms and risks associated with skin bleaching, hair relaxers, and hair extensions. The focus is on numerical data to evaluate industry size, market potential, competitive landscape, strategic positioning, and validation of market opportunity. 1. Industry Size and Market Potential Market Size Estimation: Global Market: The total market value of the beauty and personal care industry with a specific focus on skin bleaching, hair relaxers, and hair extensions. These segments ' historical and projected growth rates over the next 5-10 years. Regional Markets: Market size and growth rates by key regions (e.g., North America, Europe, Asia-Pacific, Africa). Demographic analysis to identify regions with high usage rates and potential educational needs. Market Segmentation: Consumer segmentation based on demographics such as age, gender, income, and ethnicity. Analysis of consumer behaviours, attitudes towards product safety, and awareness levels regarding the harms of these products. Trends and Drivers: Key trends influencing the market, such as increasing consumer awareness of product safety and health risks. Primary drivers including cultural practices, societal pressures, and fashion trends. 2. Competitive Landscape Major Players Analysis: Identify and profile key competitors offering similar educational services or promoting safe alternatives. Analyze their market share, communication strategies, and educational outreach programs. Communication Objectives and Strategies: Overview of competitors' marketing and communication strategies, including their focus on health and safety. Analysis of their digital presence, social media engagement, and messaging strategies. Pricing Strategies: Comparative analysis of pricing models across competitors providing educational services. Insights into the pricing of alternative products and consumer willingness to pay for educational content. 3. Strategic Positioning of Our Brand Narrow Target Market: Define a specific target market, such as health-conscious consumers, parents, and individuals concerned about the long-term effects of these products. Focus on addressing specific concerns such as potential health risks, safer alternatives, and long-term wellness. Brand Differentiation: Highlight the unique aspects of the nurse-led educational approach, emphasizing medical expertise and evidence-based information. Develop key messages that emphasize the importance of health, safety, and informed decision-making. Value Proposition: Craft a compelling value proposition that positions the business as a trusted source of education and advocacy for safe beauty practices. Emphasize the benefits of making informed choices and the potential health improvements from avoiding harmful products. 4. Validation of Market Opportunity Surveys and Interviews: Conduct surveys and interviews with potential customers to gauge interest, awareness levels, and demand for educational services. Analyze feedback to understand consumer needs, concerns, and willingness to engage with educational content. Focus Groups: Organize focus groups to test educational materials and gather qualitative insights on their effectiveness and reception. Assess the perceived value and impact of the educational services. Pilot Programs: Implement pilot educational programs to measure engagement, effectiveness, and participant outcomes. Collect data on participant satisfaction and changes in awareness or behaviour.

ICT Ignite - Cyber Security Project

The main goal of this project is to plan, implement, manage, monitor and upgrade security measures to protect Ofori's data, systems and networks. Given the sensitive nature of the information Ofori handles, ensuring the security and integrity of our data is paramount. Security plan outlining the implemented measures and protocols. Documentation of risk assessment findings and mitigation strategies. Training materials and documentation for Ofori Creation of security status reports and incident response documentation. Recommendations for future security enhancements and upgrades.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Fundraising Plan

Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to develop a fundraising plan to meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Familiarizing themselves with our past fundraising activities and donors. Conducting background research on fundraising strategies. Recommending suitable fundraising strategies and creating a timeline / calendar of these activities. Bonus steps in the process would also include: Assisting in implementing new fundraising activities.

Fundraising Event Planning

Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to plan a fundraising event to help meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Estimating and establishing the budget of the fundraising event. Creating a plan of action and a detailed breakdown of tasks for volunteers to complete at the event. Assisting in marketing and promoting our event. Bonus steps in the process would also include: Recommending improvements for future fundraising events.

Customer Journey Mapping

The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Animated Video Creation

We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.

Financial Risk Analysis

As a growing company, we are interested in understanding the state of the market we are in, and our organization’s level of risk. In this project, students will assess our company’s risk by building a financial risk model to determine our best course of action. Students will perform a sensitivity analysis to help us eliminate some of the uncertainties we face and determine the reliability of risk estimates. This may involve: Using mathematical and statistical tools to analyze private and public data. Evaluating metrics associated with the risk level of our company such as volatility, correlations for returns, forward/futures contracts, cash flows, variance, and economic states. Building a financial risk model including sensitivity analysis to determine the reliability of the model’s findings. Creating a report to present the results and recommendations from various forms of analysis to be presented to the project manager.

Awareness Video Creation

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Document of ideas of ways to appeal to consumers via video Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Email Marketing Campaign

Ofori hopes to revamp our email marketing to attract more customers. We want to work with students to design a new email marketing campaign for Ofori. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content our company should send out, such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Awareness Contest Design

Our organization is passionate about promoting the love for one's natural hair and dark skin complexions We ​​want to increase awareness about skin bleaching, chemical hair relaxing and colorism. We want to work with students to design an awareness contest where contestants promote our cause and win rewards. This will involve several different steps for the students, including: Familiarizing themselves with our organization’s goals and campaigns. Designing the contest structure and assessment criteria. Creating materials to promote the contest. Running the contest online and collecting submissions. Recommending ideas for future awareness campaigns. Bonus steps in the process would also include: Assisting in assessing submissions and selecting winners.

Awareness Campaign & Speaker Invitation

Ofori Beauty is passionate about promoting safe hair and skin practices to the BIPOC community. We ​​want to increase awareness about the harmful effects of skin bleaching and chemical hair relaxers. We want to work with students to identify potential speakers and sponsors for our awareness campaigns. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that our campaigns will target. Identifying potential speakers, sponsors and partners who can support our campaign. Drafting emails to invite speakers. Bonus steps in the process would also include: Assisting in contacting speakers.

Website Development

Ofori aims to transform the current website to better align with its mission and customer needs. The project encompasses the following key objectives: Incorporate New Services : Expand the website to include comprehensive information about Ofori's educational services, covering skin bleaching, chemical hair relaxing, colorism, and protective hair styling. Remove Outdated Products : Eliminate product listings no longer offered by Ofori, ensuring the website content accurately reflects the current service portfolio. Blog Integration : Create a dedicated section for blogging, allowing Ofori to share valuable insights, advice, and updates related to the aforementioned topics. Feedback Mechanism : Implement a user-friendly feedback system, enabling visitors to share their thoughts, questions, and concerns directly on the website.

Website Development

Ofori educates thousands of people belonging to the BIPOC community online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Advancing Entrepreneurship

Experience with: Creating planning activities required for the successful launch of a new venture. Identifying venture opportunities. Evaluating feasibility of venture opportunities. Exploring and evaluating funding opportunities. Creating opportunities through innovation.

Product Design & Prototype

To expand our product offering w, we need insights into how we can redesign existing popular beauty products and what products have the most sales potential. We are interested in gaining insights on popular beauty products that could be marketed to BIPOC consumers as safe and made with thir needs in mind. We would also like a prototype of a single product to be included in our new line.

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. I am open to other ideas that may be more appealing and beneficial for the graphic design and branding of my business.

Grant Writing

We are looking for assistance in finding and completing grant applications that support our mission and vision statement. We believe this project will include: Assist with defining a company-identified community problem and defining the scope of a corresponding project. Develop a needs statement that characterizes the community problem and justifies the need for our project and funding. Identify potential sponsors and funding opportunities that are a good fit for our organization and project. **MAY QUALIFY FOR LEVELUP FUNDING**

Health Promotion Campaign Plan

Our organization wants to further our efforts to increase awareness about a particular health topic. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in a certain population. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic. Identify groups which this campaign will target. (BIPOC) Identify ideal outcomes and KPIs. Include the latest and most accurate data and information on colorism within the black community, skin bleaching or the effects of chemical relaxers. Design leaflets, posters, videos, and/or brochures.

Financial Business Plan

We are looking to launch a new business and would like to involve students in this exciting time as we work to develop a financial business plan. We can provide access to internal documentation and other information as needed. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to potential investors. The plan should include: Sales forecasting Expense budget (what to do if budget is unavailable) Income projections (conservative and aggressive) Assets and liabilities Break-even analysis

Data Analysis

We hope to improve our processes and understanding but also gain insights that will enhance our strategy. These insights will be directly related to business outcomes.

Developing an Up-Sell Product

We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s). To accomplish this, we believe you should focus on: Conducting research to understand purchase decisions and needs for potential customers. Defining customer segments that we could target. Brainstorming potential product ideas. (1 for each focus topic) Developing marketing messaging and sales strategy for the new product. We hope this new product will increase revenue and grow our customer lifetime value.

On-line Training Course/Seminar Development

We would like to develop an on-line training course that teaches business owners how to use our product. This project should focus on: Gathering relevant course design and content information from interviews with key stakeholders. Assessing existing on-line training platforms and recommending the best platform for this course. (free if possible) Creative ideas for educational content delivery The bulk of the project would be course design, but may include some content creation.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? (what do we do if we do not have an available budget to start) What messaging should we use?

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. I am open to other ideas that may be more appealing and beneficial for the graphic design and branding of my business.