Digital Marketing Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising? (what do we do if we do not have an available budget to start)
- What messaging should we use?
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables can come in the form of a report and/or presentation
Educate owner on how to use social media for marketing
- What is the main goal for this project?
-
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising? (what do we do if we do not have an available budget to start)
- What messaging should we use?
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables can come in the form of a report and/or presentation
Educate owner on how to use social media for marketing
- How will you support learners in completing the project?
-
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
Students will be shown current social media accounts and accounts that provide educational content that I like
About the company
- https://www.oforibeauty.ca
- 0 - 1 employees
- Education, Cosmetics & beauty
Ofori Beauty's mission is to create a society that is aware, informed, knowledgeable and equipped to make informed decisions about the products and processes marketed to BIPOC consumers that harm and hurt, while taking away from their natural state of beauty. We hope to enhance the confidence and quality of life of BIPOC consumers struggling with caring for their hair and skin with our safe and affordable products.