Digital Content Creation
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.
We would like students to help us create content that is aligned with our vision, mission, and sector.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, marketing goals and target market.
- Researching factors affecting the quality of digital content.
- Recommending changes to existing digital content and designing new social media posts and emails.
- Recommending and designing new digital content not already used by our company.
Bonus steps in the process would also include:
- Testing and improving designs based on feedback.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Understanding of factors affecting the quality of digital content
- Recommendations for improving existing digital content
- Recommendations and designs for new digital content
Bonus steps would include:
- Improving designs based on testing feedback
Final deliverables should include
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.
We would like students to help us create content that is aligned with our vision, mission, and sector.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, marketing goals and target market.
- Researching factors affecting the quality of digital content.
- Recommending changes to existing digital content and designing new social media posts and emails.
- Recommending and designing new digital content not already used by our company.
Bonus steps in the process would also include:
- Testing and improving designs based on feedback.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Understanding of factors affecting the quality of digital content
- Recommendations for improving existing digital content
- Recommendations and designs for new digital content
Bonus steps would include:
- Improving designs based on testing feedback
Final deliverables should include
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and digital content
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://www.oforibeauty.ca
- 0 - 1 employees
- Education, Cosmetics & beauty
Ofori Beauty's mission is to create a society that is aware, informed, knowledgeable and equipped to make informed decisions about the products and processes marketed to BIPOC consumers that harm and hurt, while taking away from their natural state of beauty. We hope to enhance the confidence and quality of life of BIPOC consumers struggling with caring for their hair and skin with our safe and affordable products.