Webmaster Comprehensive Training Module Development
As an all volunteer nonprofit animal rescue, we want to be known as an organization that values the development of our volunteers, our most precious assets. Barks of Love Animal Rescue is lucky to have a volunteer pool of passionate community members who care deeply about our cause and would like to volunteer their time to assist in webmaster tasks and responsibilities. However, these volunteers lack the necessary background and technical experience to hit the ground running without time intensive one on one training. To assist us in this goal, we would like to collaborate with students to design a comprehensive webmaster training including but not limited to: PowerPoint Videos, Word Documents, Flowcharts and infographics. The high-level training design should be based on our provided objectives and include templates, processes, strategy, and implementation guidelines. This document should be in a format that can be continually updated with ease as a "living document". We have an idea of areas where training could be implemented, but we would also appreciate insight on recommended training and development areas. This document should be designed to train current and future volunteers.Scope of Work:New volunteer webmaster training, with modules including but not limited to: task specific training, volunteer role specific trainingSpecific tasks and roles will be provided, insight and recommendations from students are appreciated.
Grant Writing
Positions available: 10We are looking to bring on a Grant Writing Intern to assist us with completing our proposals.Based on our goals, we are looking for the student to work on the following:Help write grant applicationsEnsure we meet the grant's requirementsCreate any other documents requiredGrant research: Research companies/organizations that have previously provided grants/donations to organizations in our spaceWrite up grant drafts, and RFPs (Requests for proposals)Respond to funder’s questions about the grant proposal and develop relationships with prospective donorsIf you're willing and open to work with us, we want to hear from you!!
Strategic Prospecting Plan - Youth Literacy + Humane Education
In order to launch our new Little Barkies Rescue Readers Program in partnership with Tails That Teach we need assistance developing an outreach process and creating a pipeline of potential venues and partners to engage with to eventually schedule in person and/or virtual presentations of this initiative. The goal of this collaboration is to work within our local community to provide a youth literacy program that inspires kindness to pets and peers. The proposal and program have already been developed as well as a curriculum and associated materials, including incentive rewards. We would like to equip our volunteer team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market and create a pipeline of interested partners, including all necessary requirements needed so that we can begin scheduling.For this project, Barks of Love will partner with Tails That Teach, a non-profit organization that inspires young children to be kind to pets and people! Their primary focus is children ages 5-8 as these are critical years to start building empathy through the human-animal bond. They partner with animal organizations like Barks of Love that provide humane education, and elementary schools that provide character education by donating their compassion-centered books to use as tools in their programs. Through this partnership, we will empower young children to make good choices and to respectfully care for pets and people. When children are taught to be kind to animals, the ripple effects are boundless and they are less likely to abuse a pet or bully a classmate. Teaching kids to properly care for pets helps them grow up to be compassionate adults and responsible pet owners. By fostering the human-animal bond, children learn caring connections toward all living beings making a better future for animals and people.The project may include, but is not limited to:Identifying new potential venues that align with our current customer base; this includes, but is not limited to, school districts, local animal shelters, local libraries, local youth clubs like YMCA and Boys & Girls Clubs.Compiling relevant forms and paperwork as requested by each partner.Building a customizable outreach script.Creating a simple tracking framework, including metrics, for measuring outreach success.The final project deliverable is a report including research, analysis, and recommendations. It should also include a tracking log of opportunities with next steps to move the project forward. It should assist our volunteer team in successfully prospecting within our target market with actionable contacts and venues that will help us create a program launch schedule.
Social Media Review
Positions available: two to three studentsOur team is looking for social media marketing wizards who can help us review our social media accounts, specifically our Instagram and Facebook. We'd like to know how we can maximize these different channels and what will work best for us. The main questions we'd like students to help us answer are the following: Analytics and InsightsWho is engaging with us the most? What type of posts/stories are people engaging with the most?How should we approach posts based on insight gathered from analysisResearch Other Dog Rescue Social Media AccountsWhat are they posting? When? How often?What is getting the most engagement?What do people seem to be most attracted to in generalMarketing LinksAre there any links between the website and social media on other rescues?Is the branding obvious across all media?The goal is for the student(s) to help us analyze our current social media strategy and improve where necessary so that we can effectively promote our brand through the most compelling content!
Virtual Internship Opportunity: Sponsorship/Donation Digital Flexible Package
Our organization is able to offer a virtual internship opportunity for (3) marketing students or teams.The primary focus for the student will be:Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Our last branding brief has not been updated since 2013.Sponsorship/Donation Packet - Plan, design, build and implement a new digital sponsorship/donation packet to focus on a "pick and choose" concept based on the desired level to appeal to more corporate partnerships with a flexible aspect. Use market research, customer surveys and/or focus groups to gain insights into the benefits most valuable to our target customers and develop a competitive level and pricing strategy.Public Relations - Develop and implement a PR strategy around this new sponsorship/donation packet, create collateral, including press releases, current partner testimonials (to utilize in a pitch and possibly within the document that can share who we have worked with before), compiling all media (newspaper, online, magazine features, awards, blogs and other press since our inception as a way to showcase our media reach.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share and create an updating brand tuning brief.Sponsorship/Donation Packet - Plan, design, build and implement a new digital flexible sponsorship/donation packet to focus on a "pick and choose" concept based on the desired level to appeal to more corporate partnerships with a flexible aspect using market research as described above.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience and provide an updated compilation of past press and testimonials of current partners.Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.Other duties the student may complete could include: (indicate other duties as exemplified below)Content development, including social posts, blog posts, LinkedIn articles, and website copy related to the sponsorship/donation packet and also past media and press.We will plan to communicate with our virtual intern(s) using these communication tools: Riipen, Google Meet, Zoom, traditional phone calls, facetime, email and text messages.Primary contact: Ashley Cunningham, Founder, Board Chair, Chief Financial OfficerSecondary contact: Paige Lefever, President, Vice Chair
Digital Content Creation
Positions available: 10We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our company. To accomplish this, we expect the student(s) will:Write blog articles and other content pieces on assigned topicsEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, included but not limited to video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.This is ideal for any student looking to dive head first in the Digital Marketing/Social Media world!
Non Profit Competitive Analysis
Number of individual students required: (Example: 5 students)ORNumber of students required to work in team: (Example: 2 teams of 3 students)It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy for maximum donation, sponsorship, and volunteer recruitment.This project will include:An identification of our current competitorsAn identification of potential future competitors (eg. a large company in a similar industry who may enter the space)The creation of a matrix identifying features shared across the companies and those that are different.A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.ObjectiveWe hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, outreach, and our messaging.
Marketing & Design Opportunity: Sponsorship/Donation Digital Flexible Package
Our organization is able to offer a virtual internship opportunity for (3) marketing students or teams.The primary focus for the student will be:Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Our last branding brief has not been updated since 2013.Sponsorship/Donation Packet - Plan, design, build and implement a new digital sponsorship/donation packet to focus on a "pick and choose" concept based on the desired level to appeal to more corporate partnerships with a flexible aspect. Use market research, customer surveys and/or focus groups to gain insights into the benefits most valuable to our target customers and develop a competitive level and pricing strategy.Public Relations - Develop and implement a PR strategy around this new sponsorship/donation packet, create collateral, including press releases, current partner testimonials (to utilize in a pitch and possibly within the document that can share who we have worked with before), compiling all media (newspaper, online, magazine features, awards, blogs and other press since our inception as a way to showcase our media reach.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share and create an updating brand tuning brief.Sponsorship/Donation Packet - Plan, design, build and implement a new digital flexible sponsorship/donation packet to focus on a "pick and choose" concept based on the desired level to appeal to more corporate partnerships with a flexible aspect using market research as described above.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience and provide an updated compilation of past press and testimonials of current partners.Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.Other duties the student may complete could include: (indicate other duties as exemplified below)Content development, including social posts, blog posts, LinkedIn articles, and website copy related to the sponsorship/donation packet and also past media and press.We will plan to communicate with our virtual intern(s) using these communication tools: Riipen, Google Meet, Zoom, traditional phone calls, facetime, email and text messages.Primary contact: Ashley Cunningham, Founder, Board Chair, Chief Financial OfficerSecondary contact: Paige Lefever, President, Vice Chair
Non-Profit Staffing and Volunteer Recruitment Optimization
Our staff and volunteers are at the heart of what we do, and their recruitment is critical to our organization’s success. As a 100% all volunteer organizations, finding individuals who can invest their time in our mission, whether as potential employees or volunteers, can be costly. We want to find ways to optimize this process so we can find great candidates faster, and spend more time serving our clients and community. We would like students to help us with one or more of the following activities:Document the current state of our staff and/or volunteer recruitment process, from the time the resource need is identified to the time the position is filled. Create visualizations, i.e. Visio or data flow diagrams to help us identify strengths and pain points in our recruitment process. Assess our current process and make recommendations for improvements and efficiencies. Document and map a target state process that we can use to train our team on the new process.
Website UX/UI Analysis
We would like insights on how user-friendly our website is. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction. We are particularly interested in the following areas:The donation processThe foster recruitment processThe shop to donate page usabilityEmbedded videos, media, and other possible interactive improvements.
Brand Identity and Graphic Design
Number of individual students required: (Example: 5 students)ORNumber of students required to work in team: (Example: 2 teams of 3 students)Our organization needs some branding and graphic design help! The last time we rebranded was in 2013. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!We believe this project will require:Research to define our unique brand position and create consistent promotional messagingLogo and/or Name Proposal that highlights brand awareness and brand positioning, especially for our specific programs.A branding guideUsing tools like Canva Pro to design prototypes that can be implemented into our marketing collateralWe will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research. We will provide all prior Branding Style Guides and Briefs. We also want to focus on how to better brand our new merch shop.