In order to launch our new Little Barkies Rescue Readers Program in partnership with Tails That Teach we need assistance developing an outreach process and creating a pipeline of potential venues and partners to engage with to eventually schedule in person and/or virtual presentations of this initiative. The goal of this collaboration is to work within our local community to provide a youth literacy program that inspires kindness to pets and peers. The proposal and program have already been developed as well as a curriculum and associated materials, including incentive rewards. We would like to equip our volunteer team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market and create a pipeline of interested partners, including all necessary requirements needed so that we can begin scheduling.

For this project, Barks of Love will partner with Tails That Teach, a non-profit organization that inspires young children to be kind to pets and people! Their primary focus is children ages 5-8 as these are critical years to start building empathy through the human-animal bond. They partner with animal organizations like Barks of Love that provide humane education, and elementary schools that provide character education by donating their compassion-centered books to use as tools in their programs.

Through this partnership, we will empower young children to make good choices and to respectfully care for pets and people. When children are taught to be kind to animals, the ripple effects are boundless and they are less likely to abuse a pet or bully a classmate. Teaching kids to properly care for pets helps them grow up to be compassionate adults and responsible pet owners. By fostering the human-animal bond, children learn caring connections toward all living beings making a better future for animals and people.

The project may include, but is not limited to:

• Identifying new potential venues that align with our current customer base; this includes, but is not limited to, school districts, local animal shelters, local libraries, local youth clubs like YMCA and Boys & Girls Clubs.
• Compiling relevant forms and paperwork as requested by each partner.
• Building a customizable outreach script.
• Creating a simple tracking framework, including metrics, for measuring outreach success.

The final project deliverable is a report including research, analysis, and recommendations. It should also include a tracking log of opportunities with next steps to move the project forward. It should assist our volunteer team in successfully prospecting within our target market with actionable contacts and venues that will help us create a program launch schedule.