Brand Identity and Graphic Design
Project scope
Categories
Marketing strategy Media Visual artsSkills
style guides canva (software) branding brand awareness graphic design brand positioning adobe xd marketing brand identity salesNumber of individual students required: (Example: 5 students)
OR
Number of students required to work in team: (Example: 2 teams of 3 students)
Our organization needs some branding and graphic design help! The last time we rebranded was in 2013. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!
We believe this project will require:
- Research to define our unique brand position and create consistent promotional messaging
- Logo and/or Name Proposal that highlights brand awareness and brand positioning, especially for our specific programs.
- A branding guide
- Using tools like Canva Pro to design prototypes that can be implemented into our marketing collateral
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research. We will provide all prior Branding Style Guides and Briefs. We also want to focus on how to better brand our new merch shop.
Our CFO, staff, and Board of Directors will be available weekly to provide supervision and mentorship in video conferencing. Constant communication via email and phone will be provided as needed.
About the company
Barks of Love is the only non-profit canine rescue program in Orange County committed to matching dogs with ideal foster families that will give them the best chance at permanent, loving homes.
Since our inception in 2008, we've maintained our values as an organization that puts our dogs' welfare first. Everything we do is driven by our passion for matching families with the right dog. We emphasize compatibility and build mutually beneficial relationships to ensure dogs are placed responsibly and given a permanent home. We do everything we can to provide foster families with the right resources and advice to raise happy, loving dogs. In addition, we make continuous efforts to stay in touch with our families and follow the success of our canines.