Social Media Review
Project scope
Categories
Communications Market research Marketing strategySkills
social media strategy social media branding social media marketingPositions available: two to three students
Our team is looking for social media marketing wizards who can help us review our social media accounts, specifically our Instagram and Facebook. We'd like to know how we can maximize these different channels and what will work best for us.
The main questions we'd like students to help us answer are the following:
Analytics and Insights
- Who is engaging with us the most?
- What type of posts/stories are people engaging with the most?
- How should we approach posts based on insight gathered from analysis
Research Other Dog Rescue Social Media Accounts
- What are they posting? When? How often?
- What is getting the most engagement?
- What do people seem to be most attracted to in general
Marketing Links
- Are there any links between the website and social media on other rescues?
- Is the branding obvious across all media?
The goal is for the student(s) to help us analyze our current social media strategy and improve where necessary so that we can effectively promote our brand through the most compelling content!
I am more than happy to educate students on business challenges or opportunities and answer any questions that may come up in order to complete the projects. I will also offer relevant feedback based on the experience.
About the company
Barks of Love is the only non-profit canine rescue program in Orange County committed to matching dogs with ideal foster families that will give them the best chance at permanent, loving homes.
Since our inception in 2008, we've maintained our values as an organization that puts our dogs' welfare first. Everything we do is driven by our passion for matching families with the right dog. We emphasize compatibility and build mutually beneficial relationships to ensure dogs are placed responsibly and given a permanent home. We do everything we can to provide foster families with the right resources and advice to raise happy, loving dogs. In addition, we make continuous efforts to stay in touch with our families and follow the success of our canines.