Influencer and PR Outreach Strategy for The Roasters Pack

The Roasters Pack, a premium coffee subscription service, aims to expand its brand presence through strategic influencer and PR outreach. The objective of this project is to identify and compile a comprehensive list of influencers who align with The Roasters Pack's brand values and target audience. Additionally, the project involves researching and listing PR companies that can effectively promote The Roasters Pack's products. This project will allow learners to apply their marketing knowledge and research skills to develop a targeted outreach strategy that can enhance brand visibility and engagement. Key tasks include: - Researching and identifying influencers in the coffee, lifestyle, and food sectors. - Evaluating influencers based on their audience demographics, engagement rates, and content alignment with The Roasters Pack's brand. - Compiling a list of PR companies with a proven track record in the food and beverage industry. - Creating a detailed report with contact information and outreach recommendations.

Accessibility Testing

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback on our interface’s accessibility. We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers. This will involve several different steps for the students, including: Conducting background research on disabilities and methods of evaluating accessibility. Reaching out to customers and scheduling interviews. Familiarizing themselves with the test tasks that should be administered. Conducting accessibility tests remotely and following up with customers to thank them for their participation. Analyzing and reporting the metrics / results of the tests. Bonus steps in the process would also include: Recommending website improvements based on findings.

Shopify Theme Transfer for The Roasters Pack

The main goal for the project is to transfer The Roasters Pack's website to a new Shopify theme while maintaining the functionality of the current site. This will involve several different steps for the students, including: - Analyzing the current website's functionality and design elements. - Researching and selecting a new Shopify theme that aligns with the company's branding and user experience goals. - Transferring all existing content, products, and customer data to the new theme. - Testing the new theme to ensure all functionality is maintained and user experience is optimized. - Implementing any necessary customizations or additional features to enhance the website's performance and user engagement.

Shopify Website Speed Optimization Project

The main goal for the project is to deep dive into The Roasters Pack's Shopify store website code and improve the website speed. This will involve several different steps for the students, including: - Analyzing the current website code and identifying areas that are impacting the website speed. - Implementing code optimizations to improve website loading times. - Testing the website speed after each optimization to measure the impact. - Researching best practices for Shopify website speed optimization. - Providing recommendations for long-term maintenance of website speed.

Research and Development of New Advertising Creatives for The Roasters Pack

The main goal of this project is to research and develop new advertising creatives for The Roasters Pack's Facebook advertising. This will involve several different steps for the students, including: - Researching the current market and understanding the target audience of The Roasters Pack. - Analyzing the current advertising creatives used by The Roasters Pack. - Analyzing the current advertising creatives used by other similar direct to consumer brands for effective creative. - Developing new advertising creatives that are tailored to the target audience. - Making improvements based on the feedback and advertising results

Shipping Spend Analysis Project

The goal of this project is to analyze our shipping spend, shipping refunds and trends with the goal of cost reduction. This will involve several different steps for the students, including: - Analyzing our existing data related to shipping spend, shipping refunds and trends. - Developing a cost reduction strategy based on the data analysis. - Identifying areas for improvement in our shipping process. - Researching other variables that can reduce our shipping costs. - Accounting for additional variables in the cost reduction strategy. - Testing the developed strategy and making improvements based on additional data.

Build a B2B Oat Milk Sales Flow for The Roasters Pack

The main goal of this project is to build a sales flow for The Roasters Pack's B2B oat milk sales to cafes and execute on the outreach to grow sales. This will involve several different steps for the learners, including: - Researching the cafe market to identify potential customers. - Developing a sales strategy and plan for B2B oat milk sales. - Creating marketing materials and campaigns to reach potential customers. - Executing on the outreach and sales plan. - Tracking and analyzing the results of the outreach and sales efforts.

The Roasters Pack Videography and Photography Assets Project

The goal of this project is to create videography and photography assets that can be used on The Roasters Pack website and in marketing campaigns. This will involve several different steps for the students, including: - Researching the current visual identity of The Roasters Pack and understanding the company’s brand and mission. - Developing a creative brief to guide the project. - Creating a portfolio of videography and photography assets that align with The Roasters Pack’s brand. - Editing and retouching the assets to ensure they are of the highest quality. - Creating a library of assets that can be used in marketing campaigns.

Research and Build Out Email Flow Campaigns for The Roasters Pack

The goal of this project is to research and build out email flow campaigns for The Roasters Pack, an ecommerce company. This will involve several different steps for the students, including: - Researching the company's customer base and their preferences. - Developing a strategy for email campaigns that will target different customer segments. - Creating email templates that will be used for the campaigns. - Testing the campaigns and making improvements based on customer feedback. - Researching and implementing best practices for email marketing.

PR Opportunities Research Project

The goal of this project is to research PR opportunities, develop the angle for pitching to writers, and to reach out to various media outlets for press for The Roasters Pack. At the end of this project, The Roasters pack should have had many press articles written about their coffee subscription, helping the company get the word out about their new products as well as some SEO back links.

The Roasters Pack Administrative Processes Reorganization Project

The goal of this project is to help The Roasters Pack clean up and reorganize their administrative processes. This will involve several different steps for the students, including: - Analyzing the existing administrative processes and identifying areas for improvement. - Developing a plan for reorganizing the administrative processes. - Implementing the plan and making necessary changes. - Testing the new processes and making improvements based on feedback. - Documenting the new processes and creating training materials.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Website UI / UX Design & Prototype

Our company is rebranding, and launching a more indepth version of our coffee subscription and would like to explore re-designing our current website with a prototype. This will involve: Conducting background research on our existing web application for the product along with the new product features. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers, be mobile friendly and optimized for conversions Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

SEO Writer & Marketer

We are looking for a creative and self-motivated individual to join our team as an SEO writer and marketer. In this role, you will be responsible for researching SEO, optimizing the SEO of our product descriptions, and improving the SEO of our blog posts. You’ll also need to know some basic HTML or CSS to improve the design of the webpages.