Build a B2B Oat Milk Sales Flow for The Roasters Pack
Project scope
Categories
Project management Competitive analysis Market expansion Product or service launch Sales strategySkills
sales strategy marketing materials sales business to businessThe main goal of this project is to build a sales flow for The Roasters Pack's B2B oat milk sales to cafes and execute on the outreach to grow sales. This will involve several different steps for the learners, including:
- Researching the cafe market to identify potential customers.
- Developing a sales strategy and plan for B2B oat milk sales.
- Creating marketing materials and campaigns to reach potential customers.
- Executing on the outreach and sales plan.
- Tracking and analyzing the results of the outreach and sales efforts.
By the end of the project, learners should demonstrate:
- Understanding of the cafe market and potential customers.
- Development of a sales strategy and plan for B2B oat milk sales.
- Creation of marketing materials and campaigns to reach potential customers.
- Execution of the outreach and sales plan.
- Tracking and analysis of the results of the outreach and sales efforts.
Final deliverables should include:
- All source code.
- A written report explaining the sales strategy and results.
The CEO will have a regular, weekly check in to provide feedback, guidance and support through this. We will also provide input on the products being sold and teach the student more about what we've seen as effective tactics.
About the company
The Roasters Pack is the best way to get your cup of coffee. Every month we'll send thousands of Canadians three different coffees from different talented Canadian craft roasters. We bring the best specialty coffee shop experience to your home.
We also run Leaderboard Coffee (an international coffee game), Matchmaker Coffee (a personalized coffee subscription), This Coffee Co. (our small-batch roastery), and a B2B cafe supplies distribution company.
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