The goal of this project is to research PR opportunities, develop the angle for pitching to writers, and to reach out to various media outlets for press for The Roasters Pack.

At the end of this project, The Roasters pack should have had many press articles written about their coffee subscription, helping the company get the word out about their new products as well as some SEO back links.

By the end of the project, students should demonstrate:

- An understanding of the company's mission, goals, and products.

- Research of potential PR opportunities and media outlets.

- Development of an angle for pitching to writers.

- Reaching out to various media outlets for press.

- A written report of the research and findings.

• weekly check-ins with the student
• mentorship and feedback on their work, along with guidance on how they can be doing better