Our company is rebranding, and launching a more indepth version of our coffee subscription and would like to explore re-designing our current website with a prototype.

This will involve:

• Conducting background research on our existing web application for the product along with the new product features. We are happy to provide a walkthrough and other resources to help bring them up to speed.
• Identifying key areas of our current website and what areas of focused might return the best results in a redesign.
• Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.
• Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers, be mobile friendly and optimized for conversions
• Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

By the end of the project, students should complete the following list of activities:

• Familiarize themselves with our existing product and brand
• Familiarize themselves with a design tool of their choosing and understand how it works. We strongly recommend Figma.
• Familiarize themselves with other well conversion optimized websites
• Design and build inside of the design tool all the needed screens for a redesigned prototype of our product
• Present the final design screens to us with the context of all their choices they made, problems they encountered, and next steps they recommend.

Bonus steps would include:

• Conducting any sort of user testing on the prototypes to ensure ease of use and to collect user feedback.

Final deliverables should include

• The design screens and all assets in a shareable format
• A presentation as stated above of the final designs

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Current product understanding
• Industry standard design tools and applications
• Any sort of branding or styling advice
• Input on choices, problems or anything else the students might encounter