Influencer and PR Outreach Strategy for The Roasters Pack

The Roasters Pack, a premium coffee subscription service, aims to expand its brand presence through strategic influencer and PR outreach. The objective of this project is to identify and compile a comprehensive list of influencers who align with The Roasters Pack's brand values and target audience. Additionally, the project involves researching and listing PR companies that can effectively promote The Roasters Pack's products. This project will allow learners to apply their marketing knowledge and research skills to develop a targeted outreach strategy that can enhance brand visibility and engagement. Key tasks include: - Researching and identifying influencers in the coffee, lifestyle, and food sectors. - Evaluating influencers based on their audience demographics, engagement rates, and content alignment with The Roasters Pack's brand. - Compiling a list of PR companies with a proven track record in the food and beverage industry. - Creating a detailed report with contact information and outreach recommendations.

Research and Build Out Email Flow Campaigns for The Roasters Pack

The goal of this project is to research and build out email flow campaigns for The Roasters Pack, an ecommerce company. This will involve several different steps for the students, including: - Researching the company's customer base and their preferences. - Developing a strategy for email campaigns that will target different customer segments. - Creating email templates that will be used for the campaigns. - Testing the campaigns and making improvements based on customer feedback. - Researching and implementing best practices for email marketing.

Accessibility Testing

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback on our interface’s accessibility. We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers. This will involve several different steps for the students, including: Conducting background research on disabilities and methods of evaluating accessibility. Reaching out to customers and scheduling interviews. Familiarizing themselves with the test tasks that should be administered. Conducting accessibility tests remotely and following up with customers to thank them for their participation. Analyzing and reporting the metrics / results of the tests. Bonus steps in the process would also include: Recommending website improvements based on findings.

Shopify Theme Transfer for The Roasters Pack

The main goal for the project is to transfer The Roasters Pack's website to a new Shopify theme while maintaining the functionality of the current site. This will involve several different steps for the students, including: - Analyzing the current website's functionality and design elements. - Researching and selecting a new Shopify theme that aligns with the company's branding and user experience goals. - Transferring all existing content, products, and customer data to the new theme. - Testing the new theme to ensure all functionality is maintained and user experience is optimized. - Implementing any necessary customizations or additional features to enhance the website's performance and user engagement.