Online Store Website Design

To gain validated design insights rapidly, we are asking you to research and design a wireframe prototype.You will have access to a member of our management team for direction, clarification, and customer and industry insights.We hope to gain an understanding of the features and design that our target market will expect in the new online store. We want to have a design prototype that is informed by real customer input and feedback that we can bring to a developer for implementation.

Redesign an Internal HR System / Process

As our organization continues to grow, it is important for us to stay up to date with our tools and processes for employee management. We have a desire to focus specifically on our performance evaluation tool. The goal is for this tool to be interactive, user-friendly and relevant to our staff to assist with adoption.We want to use this opportunity to create a preliminary redesign of this tool to ensure targets, goals and performance issues are being documented and called upon. Through this collaboration, we would like to develop a plan that addresses these key areas:The needs and challenges of effective performance management/evaluationDiversity and inclusion audits to help us better preform in the workforceResearch and identify performance management options available that might suit the needs of our teamA rollout/pilot plan that identifying what our team needs to consider in adopting a new tool

Project Events Manager

We are looking for students to help us plan a charity eventStudents in this position will overlook the UMF team’s project through a logistical lensStudents will help facilitate the UMF team events and ceremonies.The student will play a key role in helping the project manager create a more efficient work process.

Research Assistant

The research assistants will support the research initiatives under the guidance of research faculty. Areas of inquiry including: World policy, human development, humanity.

User Research Study

We are looking to have students conduct usability tests. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for:Interview schedulingDeveloping a script for the interviewConducting the moderated interview remotelyWriting the user research plan Analyzing the results and defining the solutionsFollowing up with the customers to share the final case studies and thank them for their participation

Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market:The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition

Millennial Marketing Communications Plan

In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.For this project, you will need to:Understand our brand and mission.Conduct research on our users, stakeholders, and competitors.Analyze our competitive landscape.

User Research Study 2.0

We are looking to have students conduct usability tests with 5 pre-identified customers, in order to test our latest prototypes for our next feature launch. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for:Interview schedulingDeveloping a script for the interviewConducting the moderated interview remotelyWriting the user research plan Analyzing the results and defining the solutions

Diversity & Inclusion Strategy

Our company has dozens of volunteers with diverse backgrounds and experiences. We want to create an inclusive workplace where everyone feels valued.We would like to collaborate with students to create a diversity and inclusion strategy.This will involve several different steps for the students, including:Identifying areas for improvement based on our diversity audit data.Defining diversity goals and objectives for our company.Considering new diversity and inclusion training initiatives.Recommending ways to communicate diversity and inclusion initiatives to employees.Bonus steps in the process would also include:Recommending a timeline for evaluating our diversity and inclusion strategy.

Security & Penetration Testing of Web Application

A standard practice for web based tools is to conduct what is known as penetration tests at least once a year. This is a white-hat hacking approach in which a firm is given special permission to try and break into, exploit, or otherwise attempt to break a given product via security vulnerabilities.First, we would like students to get familiar with our product. Sign up, play around with it, understand generally how it works. Second, students should spend time conducting research on state of the art pen testing technologies. They should look into common vulnerability lists such as OWASP Top 10, and common security tools such as Nmap, Burp Suitar, Nessus, and Wireshark.Third, students should have a written attack plan and present it to us so we can confirm we understand what the test will do and what might be uncovered.Fourth, students are free to attack our product as per the presented plan

Mobile App Development

We want to make an app where we can connect with our donars.We would like to collaborate with students to implement some app updates. These updates will help us provide new features and fix bugs.This will involve several different steps for the students, including:Familiarizing themselves with our platform, products and services.Identifying updates that should be added to our app.Implementing and documenting changes.Recommending areas for future app improvement.

Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.We want students to help us build a marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Researching how customers perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.

Blogging

We want to create a blog to strengthen our marketing.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.

Data Collection Research Assistant

We would like to collaborate with students to support our interview process by assisting in data collection and verification of results. This will provide us with prepared datasets that are ready for further analysis.This will involve several different steps for the students, including:Familiarizing themselves with interview procedures and participating in training activities.Assisting researchers in contacting participants and setting up interviews.Recording, organizing, and storing results according to conventions.Verifying that data is recorded accurately.Cleaning data to ensure consistency and usability.Suggesting new research questions or modifications to improve the interview process.