Millennial Marketing Communications Plan
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.
For this project, you will need to:
- Understand our brand and mission.
- Conduct research on our users, stakeholders, and competitors.
- Analyze our competitive landscape.
- What tasks will learners need to complete to achieve the project goal?
-
We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. We also want you to do an in-depth review of the market.
- What is the main goal for this project?
-
In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.
For this project, you will need to:
- Understand our brand and mission.
- Conduct research on our users, stakeholders, and competitors.
- Analyze our competitive landscape.
- What tasks will learners need to complete to achieve the project goal?
-
We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. We also want you to do an in-depth review of the market.
- How will you support learners in completing the project?
-
You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. You will also connect with the senior staff.
About the company
- https://spglobalinc.ca
- 2 - 10 employees
- Business services, Construction, engineering & trades, Hospital, health, wellness & medical
Helping pharmaceutical manufacturers and biotech firms grow and evolve in an emerging market and trading medical equipment and medicine across the world.