Marketing Plan

Closed
Catering By Khatoon
Pickering, Ontario, Canada
NK
Co-founder
(12)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Marketing analytics
Skills
marketing strategies marketing marketing planning
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our current marketing goals and strategies.
  • Researching how customers perceive our brand and marketing.
  • Recommending new channels we should use for promotion.
  • Identifying an appropriate budget for advertising.

Bonus steps in the process would also include:

  • Recommending updates to our messaging that can better explain our value proposition.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our marketing goals and strategies
  • Understanding of customer perceptions of our brand
  • Recommendations for new promotion channels
  • Identification of an advertising budget

Bonus steps would include:

  • Updating our messaging

Final deliverables should include

  • A final report
  • A draft of posters
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current marketing strategies and marketing plan
  • Input on choices, problems or anything else the students might encounter.
About the company

Here at Catering By Khatoon, great food is what we do. Over the years, Catering By Khatoon has created healthful, customized dining experiences that honor fresh and flavorful cuisine. Established in 2022 after years of experince. Contact us to find out how we can cater your next event, fill your fridge with delicious meals or teach you some secret recipes.