Financial Business Plan

We are looking to launch a new business and would like to involve students in this exciting time as we work to develop a financial business plan. We can provide access to internal documentation and other information as needed. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to potential investors.The plan should include:Sales forecastingExpense budget (what to do if budget is unavailable)Income projections (conservative and aggressive)Assets and liabilitiesBreak-even analysis

Advancing Entrepreneurship

Experience with:Creating planning activities required for the successful launch of a new venture.Identifying venture opportunities.Evaluating feasibility of venture opportunities.Exploring and evaluating funding opportunities.Creating opportunities through innovation.

On-line Training Course/Seminar Development

We would like to develop an on-line training course that teaches business owners how to use our product.This project should focus on:Gathering relevant course design and content information from interviews with key stakeholders.Assessing existing on-line training platforms and recommending the best platform for this course. (free if possible)Creative ideas for educational content deliveryThe bulk of the project would be course design, but may include some content creation.

Grant Writing

We are looking for assistance in finding and completing grant applications that support our mission and vision statement.We believe this project will include:Assist with defining a company-identified community problem and defining the scope of a corresponding project.Develop a needs statement that characterizes the community problem and justifies the need for our project and funding.Identify potential sponsors and funding opportunities that are a good fit for our organization and project.**MAY QUALIFY FOR LEVELUP FUNDING**

Awareness Video Creation

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic.We would like to collaborate with students to create an awareness video.This will involve several different steps for the students, including:Familiarizing themselves with the social cause, our mission and goals.Document of ideas of ways to appeal to consumers via videoRecording a presentation or screencast to raise awareness on the issue.Finding and applying suitable background music.Adding text, transitions, and overlays to the video.Bonus steps in the process would also include:Presenting the video and making edits based on feedback.Recommending ideas and editing tools for future awareness videos.

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.

Health Promotion Campaign Plan

Our organization wants to further our efforts to increase awareness about a particular health topic. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in a certain population. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic. Identify groups which this campaign will target. (BIPOC)Identify ideal outcomes and KPIs.Include the latest and most accurate data and information on colorism within the black community, skin bleaching or the effects of chemical relaxers.Design leaflets, posters, videos, and/or brochures.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.

Data Analysis

We hope to improve our processes and understanding but also gain insights that will enhance our strategy. These insights will be directly related to business outcomes.

Email Marketing Campaign

Ofori hopes to revamp our email marketing to attract more customers.We want to work with students to design a new email marketing campaign for Ofori.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content our company should send out, such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.

Animated Video Creation

We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email.This will involve several different steps for the students, including:Familiarizing themselves with our company’s target market, brand guidelines, and products and services.Developing a storyboard and animating scenes for the video.Selecting suitable background music.Bonus steps in the process would also include:Combining visual and auditory elements to create a finalized video.Recommending ideas for future marketing videos.

Awareness Campaign & Speaker Invitation

Ofori Beauty is passionate about promoting safe hair and skin practices to the BIPOC community. We ​​want to increase awareness about the harmful effects of skin bleaching and chemical hair relaxers.We want to work with students to identify potential speakers and sponsors for our awareness campaigns.This will involve several different steps for the students, including:Familiarizing themselves with the social cause, our mission and goals.Identifying groups that our campaigns will target.Identifying potential speakers, sponsors and partners who can support our campaign.Drafting emails to invite speakers.Bonus steps in the process would also include:Assisting in contacting speakers.

Customer Journey Mapping

The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective.This will involve several different steps for the students, including:Conducting background research on customer journey mapping, our products and customers.Analyzing customer responses from surveys and interviews.Defining the phases and touchpoints of the purchasing process.Incorporating user actions, emotions, goals, and pain points in the customer journey map.Proposing solutions to minimize pain points while meeting business goals.Bonus steps in the process would also include:Developing multiple customer journey maps to account for different experiences and paths.

Market Research

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Target market Customer segmentationIndustry size and market potential Competitive landscape (communication objectives and strategies)Strategic positioning of our brand (narrow target market and focus on specific concerns)Validating market opportunityDetermine value propositionsBrand awareness (message strategies)

Financial Risk Analysis

As a growing company, we are interested in understanding the state of the market we are in, and our organization’s level of risk. In this project, students will assess our company’s risk by building a financial risk model to determine our best course of action. Students will perform a sensitivity analysis to help us eliminate some of the uncertainties we face and determine the reliability of risk estimates. This may involve:Using mathematical and statistical tools to analyze private and public data.Evaluating metrics associated with the risk level of our company such as volatility, correlations for returns, forward/futures contracts, cash flows, variance, and economic states.Building a financial risk model including sensitivity analysis to determine the reliability of the model’s findings.Creating a report to present the results and recommendations from various forms of analysis to be presented to the project manager.

Developing an Up-Sell Product

We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s). To accomplish this, we believe you should focus on:Conducting research to understand purchase decisions and needs for potential customers.Defining customer segments that we could target.Brainstorming potential product ideas. (1 for each focus topic)Developing marketing messaging and sales strategy for the new product.We hope this new product will increase revenue and grow our customer lifetime value.

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. I am open to other ideas that may be more appealing and beneficial for the graphic design and branding of my business.

Website Development

Ofori educates thousands of people belonging to the BIPOC community online. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.

Fundraising Event Planning

Our organization is committed to serving our target population. However, we are currently facing funding challenges.We would like to collaborate with students to plan a fundraising event to help meet our goals.This will involve several different steps for the students, including:Familiarizing themselves with our mission, values and goals.Estimating and establishing the budget of the fundraising event.Creating a plan of action and a detailed breakdown of tasks for volunteers to complete at the event.Assisting in marketing and promoting our event.Bonus steps in the process would also include:Recommending improvements for future fundraising events.

Product Design & Prototype

To expand our product offering w, we need insights into how we can redesign existing popular beauty products and what products have the most sales potential. We are interested in gaining insights on popular beauty products that could be marketed to BIPOC consumers as safe and made with thir needs in mind. We would also like a prototype of a single product to be included in our new line.

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. I am open to other ideas that may be more appealing and beneficial for the graphic design and branding of my business.

Fundraising Plan

Our organization is committed to serving our target population. However, we are currently facing funding challenges.We would like to collaborate with students to develop a fundraising plan to meet our goals.This will involve several different steps for the students, including:Familiarizing themselves with our mission, values and goals.Familiarizing themselves with our past fundraising activities and donors.Conducting background research on fundraising strategies.Recommending suitable fundraising strategies and creating a timeline / calendar of these activities.Bonus steps in the process would also include:Assisting in implementing new fundraising activities.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising? (what do we do if we do not have an available budget to start)What messaging should we use?

Website Development

Ofori aims to transform the current website to better align with its mission and customer needs. The project encompasses the following key objectives:Incorporate New Services: Expand the website to include comprehensive information about Ofori's educational services, covering skin bleaching, chemical hair relaxing, colorism, and protective hair styling.Remove Outdated Products: Eliminate product listings no longer offered by Ofori, ensuring the website content accurately reflects the current service portfolio.Blog Integration: Create a dedicated section for blogging, allowing Ofori to share valuable insights, advice, and updates related to the aforementioned topics.Feedback Mechanism: Implement a user-friendly feedback system, enabling visitors to share their thoughts, questions, and concerns directly on the website.

Awareness Contest Design

Our organization is passionate about promoting the love for one's natural hair and dark skin complexions We ​​want to increase awareness about skin bleaching, chemical hair relaxing and colorism.We want to work with students to design an awareness contest where contestants promote our cause and win rewards.This will involve several different steps for the students, including:Familiarizing themselves with our organization’s goals and campaigns.Designing the contest structure and assessment criteria.Creating materials to promote the contest.Running the contest online and collecting submissions.Recommending ideas for future awareness campaigns.Bonus steps in the process would also include:Assisting in assessing submissions and selecting winners.