Marketing Strategy Roadmap Development for Portfolio Company

For our portfolio of the company, we are in need to architect a new marketing plan. The goal is to acquire new customers at an acceptable cost of acquisition (CAC). We are eager to get students' point of view to determine the right channels for our D2C company. We will need to put together a point of view and recommendation to assess the why behind growing the social media following for that channel.

Portfolio Company Strategic Assessment on 3p Marketplace Opportunity

For our portfolio of the company, there is a need to determine the strategic direction. We are eager to onboard students that can help determine whether to invest in a 3rd party marketplace. The current client is a D2C company that only sells in one primary channel. The business case will outline the opportunity, market / industry assessement, the cost structure, and the workback schedule required to go-to-market.

Incentive Strategy for Portfolio Company

For the portfolio of the company, we need to put together a cost-benefit analysis on their incentive roadmap. We need to track the LTV lift based on the cost of the incentive. Students will get a chance to brainstorm creative ideas and investigate the net-impact to user acquisition and model out churn.

Logo Redesign for Starship Capital

Today, our company invests in Seed/Pre-Seed/Series A/Series B technology, consumer goods and crypto startups. We want to put together user research to model our website after. The idea is to showcase past investments and develop a showcase that shows our successful exits in the industry. We are looking to work with students to develop a logo that reflects our company's goal, mission, values, and portfolio companies. We are asking in this project to:Conduct comparable research of other companies' logos in the same industry space Interview our company's founders and understand the story behind the investments we've madeCreate 3 logo examples that we can choose from Iterate based on feedback