Logo Redesign for Starship Capital

Open
Starship Capital
Toronto, Ontario, Canada
Starship Capital
Employer
(10)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Graphic design
Skills
user research portfolio investment research logo design
Project scope
What is the main goal for this project?

Today, our company invests in Seed/Pre-Seed/Series A/Series B technology, consumer goods and crypto startups. We want to put together user research to model our website after. The idea is to showcase past investments and develop a showcase that shows our successful exits in the industry.


We are looking to work with students to develop a logo that reflects our company's goal, mission, values, and portfolio companies.


We are asking in this project to:

  • Conduct comparable research of other companies' logos in the same industry space
  • Interview our company's founders and understand the story behind the investments we've made
  • Create 3 logo examples that we can choose from
  • Iterate based on feedback


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Deliver options for our logo redesign project
  • Understanding of our companyโ€™s story and vision and portfolio investments
  • Consideration for a variety of ideas and justification for their implementation

Final deliverables should include

  • A 10-minute presentation
  • Documentation of design ideas
How will you support learners in completing the project?

You will be able to get access to mentorship and overall garner experience by having access to our team of founders. You will be able to understand the investment portfolio and thesis which should drive decision making in the logo creation process. Our team will be at your disposal for growth and input.

About the company

We are an innovative fund that seeks to invest capital across public equities, real estate and in entrepreneurs to build successful companies. Our team is also involved in advising businesses at all stages of growth.